List Building 101 Tip #55

Usually your list members will have friends that have similar interests. So, why not encourage your readers to send the link to your opt-in form to their friends? You might give them some kind of incentive to do so, as this can dramatically increase the response.

This is another example of social proof at work. Because the recipient is getting a recommendation from their friend, you'll be a lot more likely to get the sign up.

You can simply put some text in your messages that encourages them to pass your newsletter or opt-in address along. There are even website scripts out there, such as the “tell a friend” script that will allow them to easily enter their friend's e-mail address on the spot.


Tags

E Mail Address, email list, email marketing, Friend Script, Friends, getting more from your list, List Building, Lot, Members List, Newsletter, Recipient, Scripts, Social Proof, Tell A Friend


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    • Yeah, I hear you. Bonus tip: In the report you give in return for the email, place sharing buttons inside it. That way, you get the benefit of the share after a subscriber got to consume the material. You may lose out on the subsequent subscriptions, but you also place a link in the report that encourages sign ups. A little more complicated and convoluted, but it works.

      At the end of the day, I want to share good information and hope that it resonates with some people enough that they subscribe anyway.

  • {"email":"Email address invalid","url":"Website address invalid","required":"Required field missing"}

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