Another excellent way to promote your website and get more people to your website (and therefore onto your mailing list) is to write articles and submit them to article directories. Don't let the naysayers say this doesn't work. It still does. While it's not nearly as effective as it once was, it is still a way to distribute your content over a wider area than you could if you just “blogged” on your own site.
In case the idea of article marketing is new to you, it works like this.
- You write an article.
- You publish it at an article directory and give others permission to use it.
- Website owners go to the article directory, grab your article & publish it on their websites, blogs, or in their ezines.
- Every time they publish your article, they must include your author resource bio (with your information including a link back to your site) along with it.
Your article should contain valuable information, but not so much that people feel like they've gotten everything they can out of the topic. If you leave out some key information in the end, they will be more inclined to visit your website to get that information and sign-up for your list.
Here's the place to submit your articles, if you're busy and only have time to submit to one directory: EzineArticles.com
Look, I know what you're thinking: Article marketing is dead. It's not. As I said before, it's not nearly as effective as it once was. However, you can make it more effective. Here's how:
You set up your own article marketing service on your own site. Here's what you do: You make a category on your site called something like, “articles.” Write blog posts and make sure you put them in the “article” category.
Make sure you put a disclaimer on each post that these are freely usable posts but that the requirements above need to be adhered to. Then you promote that service to your closest business partners and encourage them to use it and share it among their peers and colleagues.
At the very least, your awesome content gains its own traction on your own site; all other sites that use your posts will be gravy.