While you might think that you've made the benefits of signing up to your list very clear, you'll find that you can increase conversions if you offer some kind of incentive to sign up. This might be in the form of a sneak preview of a premium product, a free white paper, an ebook, or an e-course.
The important thing is that you make an offer they can't refuse — something free in exchange for a simple e-mail address.
Promoting Your List
Promoting your list is one of the most important pieces of the list-profit puzzle. If no one knows about your list, no one will be able to sign up. That's why promoting your list on your website is essential and it's why I will keep repeating it until I'm sure that you've done it.
In fact, even if you get everything else on this list right but don't have the traffic, you are never going to have the profitable list that you want.
The other steps are important, but once your list is created and ready you really need to focus on your promotional strategies to grow your list to bigger sizes!