There are a lot of differing opinions on using pop-ups or pop-ins with opt-in forms. If you have a pop-up on your webpage, a box will come onto the screen with your opt-in form when someone visits. Some of these even darken the rest of the webpage so that the only thing people can really see is the opt-in form. This is called a “light box.”

Keep in mind that some potential customers will find this annoying and will simply leave your page. Still, many marketers have found that it greatly increased their opt-in rates. This is something you will have to test.

As I alluded to in Tip #43, I use Thrive Leads to build my opt-in forms. You can build all sorts of forms with it. It's a must-have tool for building your email subscriber list.