People are very cost-conscious. If you are able to show a contrast in price between your product and another you can often make yours seem far more appealing.
For example, if you are selling a strategy used to eliminate stress from your life, you can compare the cost of your information product to going to a doctor to get expensive medicines.
You often put things in a different (better) light when you present them in this way.
That’s a great tip. I am an attorney. And I can’t tell you how many times people try to litigate themselves, end up screwing things up, and then come to me to fix it. Which is not always possible. Either way, it would have been less expensive to just hire me in the first place.
Yeah, it always reminds me of the old Fram oil filter commercial: You can pay me now (the $10 oil change) or pay me later (the $3000 engine rebuild). Your choice 🙂
Thanks for stopping by and commenting!