List Building 101 Tip #14

This tip goes along with the one last one dealing with spam. As an e-mail marketer you need to make sure that you have permission to send people e-mails. This means that they must opt-in to your list rather than you e-mailing them out of the blue.

You have two options for creating an autoresponder list:

  1. Single Opt-in: Your reader signs up on your website and is automatically added to your list.
  2. Double Opt-in: Your reader signs up on your website and is sent a confirmation email that contains a link that must be clicked before adding him/her to your mailing list.

Many marketers choose a double opt-in. Why?

The second step reminds people that they have, in fact, signed up to receive messages from you. This can cut down on many of the complaints that might otherwise occur. It also prevents spammers from submitting fake emails to your autoresponder and clogging up your account.

Aweber lets you do both (single- and double-optin). I use double-optin except for cases where a person buys a product – then I use single-optin because it's assumed that they know they'll be getting emails from me.


Tags

autoresponder, E Mail, email, email list, email marketing, getting more from your list, List Building


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