Internet Marketing Muscle Podcast Episode 113

Hi and welcome to the Episode #113 of the Internet Marketing Muscle Podcast.

Show Notes

• Episode #13!!!
• Dedicating this one to you.
• Let’s get started!

I'm going on hiatus 🙁

• But it’s not a bad thing.
• I am working on a BIG project.
• In fact, it’s the biggest project I’ve ever worked on.
• But this doesn’t mean the podcast is dead. It just means I’ll be publishing less frequently and less “on a schedule.”

What is it?

• This is NOT a pitch for the project.
• I just want to keep you in the loop.
• It’s an online summit.
• I am in the beginning stages, so I don’t even have a name for it.

It will be all about information publishing

• I can tell you that much.
• And it will cover the “4 P’s” of marketing, plus a lot of other useful stuff.
• What are these “4 P’s,” you may ask. Let me tell you a story.

I used to be a retail store manager (decades ago)

• I had a super mentor.
• He was tough.He was the starting QB for Cal Berkeley back in the day.
• He is smart, agile, an avid reader. He was my Tony Robbins, without the firewalking bullshit.

Sage Advice

• He had lots of information and advice to give.
• Whereas most people shunned it, I ate it up.
• One of the things I remember to this day is his talk about the “4 P’s” of marketing.

The “4 P’s” of marketing

• Product – You had to have something to sell. It had to be in inventory.
• Placement – You had to put that product where it could be found easily. Associate it with “add-on” items and upsells.
• Promotion – You had to promote it. The company I worked for was a newspaper advertising behemoth. They had it down to a science.
• Price – You had to compete. Mostly. Here’s a side story.

Final Thoughts

• This is not the end of the podcast. It will just come more infrequently and less “on a schedule.”
• As always, thanks for listening.
• Subscribe to the podcast on iTunes and Stitcher (and leave a review, please).
• Sign up for podcast notifications at https://internet-marketing-muscle.com/podcasts/
  • Exclusive “insider tips”
  • Members’ Only announcements
  • Upcoming podcast topics
  • Tools to help you build your business

Resources

• Internet Marketing Muscle – https://internet-marketing-muscle.com
• IMM on Facebook – https://www.facebook.com/InternetMarketingMuscle
• Twitter – http://twitter.com/billspaced
• Facebook SECRET group: https://www.facebook.com/groups/imcoachingacademy/
  • If you want in, let me know – hit me up on Facebook

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Get a nifty report on the 4 P's of Marketing — PDF.

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