September 11

Internet Marketing Muscle Podcast Episode 110




Hi and welcome to the Episode #110 of the Internet Marketing Muscle Podcast.

[tweetthis url=””]Use this little-known keyword research method to find content marketing ideas.[/tweetthis]

Show Notes

  • Episode #10!!!
  • Dedicating this one to Jeff Bezos.
  • We’re diverting a bit from the regular format. Hey, maybe THIS is becoming the REGULAR format. I dunno.
  • Let’s get started!

A new way to do keyword research

  • Okay, it’s not new.
  • But it’s not used often and talked about even less.
  • And it’s sort of an “inside-out” approach.
  • Amazon search…watch the video to follow along.

Keyword research, Amazon-style

  • Go to
  • Search a keyword phrase.
    • EXAMPLE: List building
  • Examine your search results—I call this the “macro view.”
  • Go look at those results, one-by-one.
  • Examine each one carefully—I call this one the “micro view.”
  • Look in the title, description, review titles & text, book categories…
  • Do as much intelligence gathering as possible. It will pay off.

Jot down the keywords that stand out

  • Jot down all the keyword phrases that jump out at you.
  • Compile into a list.
  • Use this list for writing blog content that people are actively searching for.
  • You can even categorize these posts into a single category and dominate Google.


  • Want to know how I make the PDFs for the show notes?
  • I write a blog post.
  • Then I use Print Friendly, a WordPress plugin.
    • Save it to Google Drive, get the link to share, then go back to the post and hyperlink back to the PDF.
    • Sounds convoluted, but it’s easy and gives a better user experience than me telling you to click the button
  • For more great lifehacks, subscribe to the Slackerize Newsletter

Final Thoughts

  • Thanks for listening.
  • Subscribe to the podcast on iTunes and Stitcher (and leave a review, please).
  • Sign up for podcast notifications at
    • Exclusive “insider tips”
    • Members’ Only announcements
    • Upcoming podcast topics
    • Tools to help you build your business


Get this post as a PDF. Handy for quick reference. Like this podcast? Give me a dollar.


keyword research, lifehacks, List Building, podcast, Podcasting, SEO, SEO Tools, slackerize, Tools

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