Internet Marketing Muscle Podcast Episode 110

Hi and welcome to the Episode #110 of the Internet Marketing Muscle Podcast.

[tweetthis url=”http://goo.gl/APwUvP”]Use this little-known keyword research method to find content marketing ideas.[/tweetthis]

Show Notes

• Episode #10!!!
• Dedicating this one to Jeff Bezos.
• We’re diverting a bit from the regular format. Hey, maybe THIS is becoming the REGULAR format. I dunno.
• Let’s get started!

A new way to do keyword research

• Okay, it’s not new.
• But it’s not used often and talked about even less.
• And it’s sort of an “inside-out” approach.
• Amazon search…watch the video to follow along.

Keyword research, Amazon-style

• Go to Amazon.com.
• Search a keyword phrase.
  • EXAMPLE: List building
• Examine your search results—I call this the “macro view.”
• Go look at those results, one-by-one.
• Examine each one carefully—I call this one the “micro view.”
• Look in the title, description, review titles & text, book categories…
• Do as much intelligence gathering as possible. It will pay off.

Jot down the keywords that stand out

• Jot down all the keyword phrases that jump out at you.
• Compile into a list.
• Use this list for writing blog content that people are actively searching for.
• You can even categorize these posts into a single category and dominate Google.

Lifehack

• Want to know how I make the PDFs for the show notes?
• I write a blog post.
• Then I use Print Friendly, a WordPress plugin.
  • Save it to Google Drive, get the link to share, then go back to the post and hyperlink back to the PDF.
  • Sounds convoluted, but it’s easy and gives a better user experience than me telling you to click the button
• For more great lifehacks, subscribe to the Slackerize Newsletter
  • http://slackerize.com/premium-newsletter/

Final Thoughts

• Thanks for listening.
• Subscribe to the podcast on iTunes and Stitcher (and leave a review, please).
• Sign up for podcast notifications at http://internet-marketing-muscle.com/podcasts/
  • Exclusive “insider tips”
  • Members’ Only announcements
  • Upcoming podcast topics
  • Tools to help you build your business

Resources

• Internet Marketing Muscle – http://internet-marketing-muscle.com
• IMM on Facebook – https://www.facebook.com/InternetMarketingMuscle
• Twitter – http://twitter.com/billspaced
• Facebook SECRET group: https://www.facebook.com/groups/imcoachingacademy/
  • If you want in, let me know – hit me up on Facebook

Get this post as a PDF. Handy for quick reference. Like this podcast? Give me a dollar.