research case studies

Summary: Some of the best “pre-sell” blog posts are of the research, case study, or motivational variety. Read the following post to learn more about each.

Let’s continue with our discussion of how to use different types of articles to promote your affiliate links.

How to Write a Research Post

Very few people create these sorts of posts. And that means if you create a real research post – complete with citations to academic and scientific journals – your post will stand out from the crowd.

Example:  “Does Caffeine Boost Your Metabolism?” Remember, this isn’t an opinion post. Rather, you provide scientific evidence that answers the question. You can then promote a weight-loss product at the end of the post (or caffeine pills or even coffee, if caffeine does indeed boost metabolism).

Two more examples:


  • Are Border Collies Smarter Than Poodles?
  • The Truth About Creatine and Its Effects On Your Kidneys

How to Write Case Studies and Motivational Posts

A case study post is a bit of a scientific post, since you’re researching to see if a particular product or theory really works.

You can do the case study using yourself or you can track someone else’s results.

Either way, you need to keep careful notes, do measurements where applicable, and in general keep careful track of the progress (or lack thereof).


  • You’re wondering if a George Foreman grill produces hamburgers that taste as good as a regular outdoor Weber grill. You cook hamburgers on both grills and then do a blind taste test to see which burgers your tasters like best. Then you can promote the product that works best.
  • You wonder if creatine really does help with muscle-building and recovery. You start taking creatine and track your results for eight weeks. Or you split up your friends into two blind groups, where one group gets creatine for eight weeks and the other group gets a placebo. Then you write a post about the results of your experiment or case study. If creatine works, then you can promote it using your affiliate link.

A case study or experiment is fairly scientific. Now contrast that to a motivational article, which is less about the data and more about inspiration.

Let me explain with a few examples.


  • “How Jane Lost 100 Pounds and Changed Her Life.” Here you write a motivational post that talks about Jane’s frustrations with being overweight, which the targeted reader (prospect) will identify with. Then you share how Jane felt after she lost the weight. You also offer tips on how she did it, including what dieting products she used to get great results.
  • “How a Former Small-Town Farmer Now Generates $103,999 a Year Online.” Here you share a motivational story of how an average person went on to earn a comfortable living online. Again, you use your affiliate link to promote the product(s) that helped the farmer achieve success.

Today’s task: Write a research or a motivational post and publish it on your blog.

Tomorrow you’ll learn about two kinds of posts that tend to create a lot of sales!


Blog Building 101, blogging, case study post, motivational post, research post

You may also like

ChatGPT Plus Upgrade

ChatGPT Plus Upgrade
{"email":"Email address invalid","url":"Website address invalid","required":"Required field missing"}

Want even more Marketing Tools, Courses, News, and Personal Development Info?