Summary: Email marketing is the most effective way to reach buyers in any market. In this lesson, you will learn the ins-and-outs of email marketing.
In the last lesson you learned how to promote your blog using forum marketing. Today, you’ll learn about email marketing. Read on…
You’ve probably noticed that I’ve mentioned email marketing a few times throughout this course. And that’s because it’s important for you to start building a mailing list as soon as possible.
You see, some of your blog visitors will come to your blog just ONCE. They won’t buy anything. They might bookmark your blog and promise themselves that they’ll visit again later. But they’ll forget, so you’ll never see them again.
Here’s what you need to do.
Step 1: Get an Autoresponder
Step 2: Create a “Bribe”
You need to give your prospects a reason to join your mailing list. And one of the best ways to do this is by creating a multi-part mini-course that you deliver by email (just like you're taking this course).
Tip: Another incentive you can offer your subscribers is the ability to unlock a password-protected post on your WordPress blog. Then you can send subscribers the password immediately when they join your list. Learn more about adding password-protection here: http://codex.wordpress.org/Writing_Posts.
You already know how to write this course. All you have to do is expand on some of your existing articles, split the end result into lessons, and load each of these lessons into your autoresponder.
For example, if you have a “top ten” tips article, then expand each of those tips to create ten separate lessons that you deliver by email. Or if you have a “how to” article with seven steps, expand on each of these steps and then make each step a separate lesson.
- The Seven Easy Steps to a Flatter Stomach
- Ten Tips for Creating Cash-Pulling Copy
- The 12 Swing Secrets Every Golfer Ought to Know
Tip #1: Just as you would in your blog articles, most “lessons” (aka, articles or posts) should promote an affiliate product. For best results, focus on promoting just one or two affiliate products within the email autoresponder series.
Tip #2: You should send content to your newsletter subscribers regularly – about once per week. At a minimum, email them to let them know that you’ve posted a new blog post. This, of course, is in addition to delivering your daily or weekly lessons.
Step 3: Encourage Visitors to Join Your List
Finally, the last step is to create an advertisement on EACH page of your blog. One way to do this is by putting your ad and the newsletter subscription form in your blog’s sidebar.You may also create a “Page” about your newsletter – that way, information about how to join your newsletter appears at the top of your blog in your navigation menu.
Here’s an example of an ad you’d place in your sidebar or on your newsletter sign-up page (also known as “squeeze page” or “landing page”).
Who Else Wants to Lose 10 Pounds Before Summer Starts?
Don’t you just hate summer? You have to shed those bulky clothes that so nicely hid your overweight belly. You’re paying for the winter-long binge of holiday desserts. And there’s not a swimsuit in the world that can make you look good.
At least that’s how it used to feel. But this year is different. That’s because you’re about to discover the “Seven Secrets of a Flatter Stomach” – and best of all, you’ll get these secrets for free when you join the “Easy Fat Loss” newsletter now!
Just enter your email address and name in the form below now, click submit, and I’ll rush you the first issue of this seven-part e-course. You’re going to love the way you look this summer on the beach
But only if you subscribe now!
Today’s task: Get an autoresponder, write and upload your mini e-course, and create the ad for your newsletter subscription. Then be sure to include this ad and your subscription form on your blog’s sidebar.
Meanwhile, tomorrow you’ll discover how to create(and keep) a consistent blogging schedule!