This one comes from my online friend, Steve Scott. He is a top-selling Kindle author on Amazon. He first started in the Internet Marketing niche but he's branched out in a big way to productivity.
And he's crushing that niche.
This post is a summary of his very comprehensive guide to launching a #1 best-selling book. I encourage you to read this for an executive summary and then dive into his post for the deets.
Executive Summary of “How to Launch a #1 Best-Selling Book” by Steve Scott
Steve covers a lot in the post. Here are the highlights.
Know your production costs. Steve produces an eBook, physical book, and audiobook, all at once. You certainly don't have to do this; you could start with a Kindle and then branch out as you earn money to re-invest in your book publishing business.
Steve has a pre-launch strategy that he shares:
- Go to Facebook to get an initial assessment of the book, its cover, and its title.
- Use Amazon Marketing Services to make initial sales.
- Leverage your “Street Team” and Facebook followers.
The 5-Day Launch Plan
Note that Steve introduces his book in the Amazon Kindle marketplace at 99 cents and then raises the price to $2.99 or more after the promotional period.
Day 1: Send email to your list of subscribers. Respond to replies.
Day 2: Blog post and 2 Facebook ads about the book launch .
Day 3: Get your book on BuckBooks (could be hard to do, but Steve offers alternatives). Basically, get your book on paid ads sites.
Day 4: Send out a “last chance” email to your list that emphasizes the looming end of the promotion price.
Day 5: Last email out along with a few Facebook posts.
Seems pretty damned simple. I suspect Steve does so well because he has a BIG following already, has a good-size email list, and has a few partners that sell on his behalf.
But it's a simple plan that anybody can follow. The real key is building that email list. As Steve says, you only need a few hundred people on your list who are ardent fans of yours who already know, like, and trust you.
Once you have that groundswell and a loyal following (in your email list and in Amazon), you'll be able to follow this guide and get good results.
So, how do you build that initial following? I think you do it the same way that I've seen nearly every successful author follow:
Promote your books hard on Amazon.
- Use their Amazon's KDP Select program to run promotions for free books for a day or two at launch.
- Advertise on Facebook.
- Get a bunch of orders.
- In your book, make sure you have an incentive to get people to sign up to your list.
- Work on getting good reviews (ask people on your list and mention how much reviews help inside your book).
- Keep building that following until you reach critical mass.
- THEN scale by using this 5-day guide.