How to Evaluate Your Small Business Marketing

What's the first thing you look at to tell if your small business marketing is working?

You look at the response you are getting. Each ad, letter, call or web site you have is the equivalent of a marketing action. And each time you put time and money into one of these you want to get a huge response! When you put an ad in the newspaper you want the phone to start ringing off the hook with prospects.

Is that what usually happens?

If you're not getting the response you want from your small business marketing, the first thing to realize is that the problem is not your advertising, sales letters, cold calling or your use of the internet. These are just the delivery vehicles for your marketing message and marketing information.

Typically a low response is directly correlated with how you talk about your products and services. If you're not getting a ton of calls from your marketing, the problem is your marketing message and your marketing information.

While advertising and promoting your business can cost a lot, changing your marketing message and rewriting your marketing copy is relatively inexpensive. Want to grow your business? Test out new ways of talking about what you do. With the right marketing message, you'll see your small business soar.

The author, Charlie Cook, helps small business owners and marketing professionals attract more clients, whether you are marketing in print, in person or online. I personally use Charlie's book, Insider Secrets to 15 Second Marketing and highly recommend that you do the same.

The article above was reprinted with permission from Charlie Cook. The link immediately above is an affiliate link, which means that if you buy the product, I get a commission. I have purchased the product and use its methods myself. I am a firm believer in the product.


Tags

Charlie Cook, how to evaluate your small business marketing, Marketing for Success, Marketing Information, marketing message, promoting your business, right marketing message, Small Business, small business marketing, small business owners


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