Summary: EVERY aspiring blogger wants to become an “SEO” expert. Don't waste your time. Simply write blog posts that people care about and Google and other search engines will follow. Capiche?
Starting now and for the next several lessons, you’re going to learn how to write different types of blog posts, aka “articles.”
Mainly, you’ll learn how to write posts that promote your products. But first, we’re going to start with a type of post that not only promotes your product, but also promotes your blog by pulling in traffic from Google and other search engines.
This is referred to as search engine optimized (SEO) content.
How do you do it?
By choosing the keywords your market is already searching for in the search engines… and then creating content that will get your blog posts ranked well in the search engines for these keywords.
Step 1: Choose Your Keywords
Time to go back to WordTracker.com, MarketSamurai.com or your favorite keyword tool, enter your broad keywords (like “bodybuilding” or “parrots”), and take a look at the results. The tool will show you how many people search for each of these words in the major search engines.
Obviously, it would be great if you could rank well for a word that gets hundreds or thousands of searches each day. You can just imagine the traffic you’d get. But the thing is, a lot of other marketers are doing full SEO campaigns to rank well for those words. And these SEO experts are good at what they do so they’d easily outrank you for the most popular keywords.
Focus on the longtail keywords.
These tend to be four or five word phrases that tend not to have as many people searching for them each day, but they also don’t have a lot of competition. And that means you can rank well for them.
Tip: WordTracker provides a KEI (keyword effectiveness index) value, which gives you an idea of how popular a word is relative to how much competition there is. You want to find words with a value of at least 100, though the higher the better.
Example: A competitive keyword is something like “weight loss.” But a longtail keyword that’s less competitive is “weight loss for women over 40.”
Step 2: Create Content Around These Keywords
Once you’ve created a list of keywords with a high KEI value, your next step is to write posts about them.
You should include your keyword in the title of your post as well as one or two times for every 100 words of content. So if your post is 400 words, your keyword should appear four to eight times in the post. I will caution you, however, not to obsess on this “keyword density.” Nobody knows what the “right” density or frequency is.
Example: Using the example above: You can create a post titled “The Secrets of Weight Loss for Women Over 40.” Then you can sprinkle the keyword throughout the post, such as: “Weight loss for women over 40 – is it even possible?” Or, “Maybe you’ve been thinking about weight loss for women over 40…”
Today’s task: Research your niche keywords and create at least one SEO post.
Tomorrow you’ll learn more about different types of posts!