How Much Time Do You Have To Get Your Marketing Message Across?

© In Mind Communications, LLC, all rights reserved.

This weekend my wife and I took a trip to Maine to visit various relatives and do some kayaking. On the way up and down I tried to see what I could learn from billboards.

Why do I care about billboards, which I consider a blight on the landscape?

If you have or are planning a web site you should look at billboards too while you drive by at 60+ miles an hour. Ask yourself:

  • How much of them can you actually read?
  • Of the few words you can read do you understand the message?
  • Can you remember the billboard's message ten miles down the road?

The way you read billboards is the same way people read your web site. Ask yourself:

If people read your web site in the same amount of time it takes for you to pass a billboard, (2-3 seconds) do they understand what you do and how you can help them? If not then it's time to rethink your marketing message.

The author, Charlie Cook, helps small business owners and marketing professionals attract more clients, whether you are marketing in print, in person or online. I personally use Charlie's book, Insider Secrets to 15 Second Marketing and highly recommend that you do the same.

The article above was reprinted with permission from Charlie Cook. The link immediately above is an affiliate link, which means that if you buy the product, I get a commission. I have purchased the product and use its methods myself. I am a firm believer in the product.


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