A Glimpse at the Content Marketing Ecosystem [Infographic]
Content marketing has become one of the most affordable and effective ways for websites to boost their traffic and convert visitors into customers. It’s so important that some experts believe that the U.S. content marketing industry will grow by more than $100 billion between 2016 and 2019. If companies are willing to spend $300 billion on good content, then you can rest assured that this type of online marketing has positive results.
The types of content used by today’s marketing agencies vary considerably. Blog posts stand out as the most popular option. In a survey conducted by CopyPress, 92 percent of marketing agencies say that they produce blog posts. Other common types of content used for marketing include web copy (70 percent), interactive media or videos (45 percent), and static infographics (30 percent).
Learn more about the content marketing industry’s current state by visiting this whitepaper made by CopyPress. CopyPress surveyed over 300 content marketing professionals to explore the industry from the perspectives of agencies and freelancers. The results show that the content creation plays an increasingly important role in helping clients reach their goals while staying within their budgets.
Without good content that improves website traffic and converts visitors, it seems unlikely that many companies can compete in today’s digital environment.