First off, this post is as much–if not more–about me as it is you.
I have an issue…I buy a lot of books. That's issue #1.
Issue #2, I bet you can guess, is I don't read them.
I have good intentions: I begin to read a book when I buy it but it slowly fades to black, and then I buy another one.
In the internet marketing world, we have a similar issue: We buy products and services that we never, or rarely, consume (i.e., read, comprehend, and use). We call it BSO Syndrome – Bright Shiny Object Syndrome.
It's a sickness. There is a cure, though! Put them to use. Duh. C'mon.
So here are the books I am either reading right now or have on my list of things to read in 2019.
5 Books I'm reading in 2019
Note: Yes, these are, where possible, affiliate links on Amazon. If you wind up buying a book or ten through my links here, I will get a very small percentage commission from the Big A (Amazon). Thank you. And thanks, Jeff Bezos!
I just picked up this “book.” Book is in air quotes because a) it wasn't a book until somebody made it so and b) I'm not reading the book but I am listening to it.
I've gotten into a habit of playing Audible books in my car and on my phone when I'm at the gym. I love it when I take my kids to and from school and they learn something not necessarily “academic.”
This is actually a book put together posthumously. It is some of Hill's letters and writings about 20 years prior to his breaking into the mainstream with his best-sellers like Think and Grow Rich and The Master-Key to Riches (I own both).
Another one: The Meaning of It All by Richard P. Feynman, a Nobel-winning physicist. It's based on a three-part lecture he gave that covers science, technology, religion, and a bunch of other stuff. Highly intellectual and very interesting!
Influence by Robert Cialdini. If you're into internet marketing or just marketing in general, this is a must-read. I've read it before. I'm going to read it again.
I've read The Magic of Thinking Big a dozen times. Each time, I discover a few nuggets. It's a game-changing book, especially if–like me–you get caught up in the trees and forget about the forest.
It tends to re-center me.
Tom Peters has written a thousand books, it seems, and I have a few of them on my bookshelf and/or Kindle. One I haven't read that's on my list for 2019 is one called “The Brand You 50.”
Skimming through as I type, I've actually echoed a lot of what's in this book. I have frequently said “My company is me.” Or, “I am my brand.” And it's true.
See me in public? On social media? What you see/hear/read is what you get. I don't BS anybody. I am who I am and if you don't like it, well, that's okay because I probably don't like you, either! 😀
And I believe that's important. The 2 biggest things I've learned in the past 10 years is
- what I don't like to do and
- who I won't work with
I won't work with a bigot, for example. And you probably don't consider yourself one. But if you ever use the term, “muzzy,” for example, I'm kicking you to the curb. I don't care to transact with you in any way whatsoever.
It's who I am.
Anyhoo, that took a weird turn! Hahahaha.
I'd love to hear what your reading plans are this year.