Fear of Missing Out


I had a higher number of unsubscribes yesterday. Was it because of this post?

I seriously doubt it. It was a post/email about kids having to pee in bear country and how that related to business and the Fear of the Unknown.

Oh well…kinda ironic 🙂

Today, I want to talk about another Fear.

Fear of Missing Out, or FOMO.

It's a true scarcity mindset. We all suffer from it, from time to time.

Essentially, it's the fear of missing out on something if you don't take action. It's why we marketers chase bright shiny objects. We don't want to miss out on the One. Big. Thing that might make a difference in our business.

It's also why timers work. And “limited supplies.” And “call now,” that drives the implication that if you don't call right now you will miss out on some thing forever.

Infomercials do it. Internet marketers do it. Car salesmen do it. Everybody does it.

Why? Because it works. It makes significantly more sales than not doing it.

Two things you need to do (right now! LOL):

  1. Be aware of it when it's happening to you.
  2. Leverage its power to sell more of your widgets

On #2: Don't do “false scarcity.” If you're selling a digital product, don't say “limited quantities.” You CAN say, “I'm only selling x of these and when I've done that, I'm closing the offer down.” That is not false, or fake, scarcity. It's your business to do what you wish. Just don't lie or mislead.

Make sense?

Please share
Related Posts

Mindset Mumbo Jumbo

  • Rose Martine says:

    “I blog quite often and I seriously appreciate your information. This article has truly peaked my interest.
    I will book mark your site and keep checking for new information about once a week.
    I opted in for your Feed too”

  • “For hottest information you have to visit world-wide-web and on web I found this
    web site as a finest web site for hottest updates.”

  • Alisha Ross says:

    I really appreciate this post. I¡¦ve been looking all over for this! Thank goodness I found it on Bing. You have made my day! Thank you again

  • Hannah Flack says:

    your method of explaining the whole thing in this paragraph is genuinely good, all be able to effortlessly know it, Thanks a lot.

  • Alisha Ross says:

    Wow, incredible blog layout! How long have you been blogging for? you make blogging look easy. The overall look of your website is fantastic, let alone the content!

  • Hannah Flack says:

    You completed a few nice points there. I did a search on the theme and found nearly all persons will consent with your blog.

  • >