The primary goal of local SEO is establishing visibility for a local business in the Local Map Pack and/or the top three organic search results. These typically reside just below paid Google ads and the Map Pack.
As with all SEO, myriad factors (i.e., the (in)famous Google algorithm) come into play to determine which businesses get top billing and the resulting coveted organic search traffic.
One set of factors from a local SEO perspective is local presence, relevance, and authority.
In other words, and from a common sense perspective, local businesses need to prove to the search engines: They are indeed physically located within close proximity to their customer base.
They provide services or products which fall into specific categories.
They are a trusted/authoritative content source and answer their customers’ questions.
Local directories, by definition, are a vehicle through which businesses can address all three of these factors.
As such, the simple answer to our introductory question is yes, you do still need directory submissions for local SEO.
directory submission, Google Maps, Local Business, local seo, SEO