Today, I want to share a post with you that has proven very valuable:
It's a post from Yoast (they make the most popular “SEO” plugin for WordPress) that shows how to set up Google Analytics with their plugin.
Watch & Read here.
When you're setting up a blog or website, knowing where your traffic comes from is critical.
This will help you determine that.
Plus, you will know what pages & posts are popular because they will be your most-visited pages.
So, make THOSE pages stand out – and make sure people aren't “bouncing” from them.
Alright – go do it!
All the stupid things “SEOs” do to fuck up search results. Just make a damned good site with content your audience finds worthwhile. That's all you need to know.
Every time we find a new tactic to exploit Google, it gets abused. So how can the SEO industry continue to show value, beyond just rankings?
General ground rules: Take as much space as you need for on-page SEO, but no more than necessary. Put another way, say what needs to be said, nothing more, nothing less. Adhere to the limits below–but certainly, if it can be perfectly said in 40 characters and you have 70 characters to “fill up,” use 40 characters!
Most search engines limit the title tag to 70 characters. At the 70 character mark, most will present an ellipsis “…” — keep your title tags to 70 characters or less.
For more on the Title Tag — http://www.seomoz.org/learn-seo/title-tag
This tag is no longer used by Google for SEO purposes; rather, it is a branding / sales issue. That is to say, the SEs don’t even look at the meta description when ranking a site.
However, the search engine results page (SERP) does display the meta description tag. Therefore, humans see it in the SERPs and act accordingly–if it’s a compelling message, people will click on it.
Most search engines limit this tag to 160 characters.
For more on the Meta Description Tag, check out these 2 hot resources:
This tag is no longer used by Google (or Bing, as far as we can tell). Supposedly, it is used by Yahoo and Ask (but seriously, how many people use those search engines?).
However, you never know what “minor” SE may use it and become a dominant or significant player in the search engine realm. Nor do we know if or when a current major SE may decide to use it again.
Plus, it’s an easy tag to implement, so why not?
There is no theoretical limit to the number of keywords in the meta keywords tag. This is not to say that you should go nuts. Limit the number of keywords to 5.
Here’s the way we look at it.
Every page or post you publish ought to START with keywords.
Adhering to these basic and very simple “on page SEO” and keyword best practices will give your website the best chance possible to rank highly for your chosen keyword phrases. Of course, there is more to search engine optimization than on page SEO–getting your off-page SEO is critically important, too.
However, you can do a ton of off-page SEO and never get the results you are aiming for if your on-page SEO is insufficient.
Put another way, get both your off-page and on-page SEO right and the sky is the limit!
I originally published the content below as an answer to a question on Quora. Reprinting here because I can.
The question was,
The longer answer is this: If you're specifically referring to how a site ranks in Google, then consider this.
Couple that with the number of changes they make to their search algo (some say over 500 a year)…and then add this…
Even if you did know all of the SEO factors, you wouldn't know the weightings.
Am I right?
First things first.
Hope this helps.