Category Archives for "SEO"

Google Analytics

Set up your Google Analytics today!

Today, I want to share a post with you that has proven very valuable:  

It's a post from Yoast (they make the most popular “SEO” plugin for WordPress) that shows how to set up Google Analytics with their plugin.  

Watch & Read here.  

When you're setting up a blog or website, knowing where your traffic comes from is critical.  

This will help you determine that.  

Plus, you will know what pages & posts are popular because they will be your most-visited pages.  

So, make THOSE pages stand out – and make sure people aren't “bouncing” from them.  

Alright – go do it!

On-Page SEO Best Practices

on-page SEO best practices

Use the following best practices when optimizing your pages and posts

 

Use this on-page SEO guide when publishing posts and pages.

On-page SEO Best Practices

On-page SEO Best Practices

General ground rules: Take as much space as you need for on-page SEO, but no more than necessary. Put another way, say what needs to be said, nothing more, nothing less. Adhere to the limits below–but certainly, if it can be perfectly said in 40 characters and you have 70 characters to “fill up,” use 40 characters!

Title Tag

Most search engines limit the title tag to 70 characters. At the 70 character mark, most will present an ellipsis “…” — keep your title tags to 70 characters or less.

For more on the Title Tag — http://www.seomoz.org/learn-seo/title-tag

Meta Description Tag

This tag is no longer used by Google for SEO purposes; rather, it is a branding / sales issue. That is to say, the SEs don’t even look at the meta description when ranking a site.

However, the search engine results page (SERP) does display the meta description tag. Therefore, humans see it in the SERPs and act accordingly–if it’s a compelling message, people will click on it.

Most search engines limit this tag to 160 characters.

For more on the Meta Description Tag, check out these 2 hot resources:

Meta Keywords Tag

This tag is no longer used by Google (or Bing, as far as we can tell). Supposedly, it is used by Yahoo and Ask (but seriously, how many people use those search engines?).

However, you never know what “minor” SE may use it and become a dominant or significant player in the search engine realm. Nor do we know if or when a current major SE may decide to use it again.

Plus, it’s an easy tag to implement, so why not?

There is no theoretical limit to the number of keywords in the meta keywords tag. This is not to say that you should go nuts. Limit the number of keywords to 5.

Here’s the way we look at it.

Every page or post you publish ought to START with keywords.

  • What keywords do you want to rank for on this page?
  • Why?
  • Is there “money” in those keywords?
  • Do these keywords align with your sales process?

Keyword Best Practices (A Primer)

  • Limit each page or post to one primary keyword phrase and 3-4 related keyword phrases, variations or permutations. For example: (primary) Dog training, (secondary) training my dog, dog obedience, puppy training, canine training.
  • Use those keywords in your meta keyword tag. Doing so helps you brainstorm and begin organizing your thoughts.
  • Use those keywords in your title and description tags, your content, and your “tags” and “categories” (if a WordPress site).
  • Use those keywords with your images. Include at least one image in each of your pages and posts! Your image file name, “alt” tag, caption, and description should all contain some variation of your keywords.
  • If you link out to another page or post (yours or an external website), use a variation of your keywords in the anchor text.
  • For backlinking (i.e., “off-page SEO”), make sure you use your primary keyword phrase as anchor text. But do it sparingly – Google now looks at your “link profile” to determine whether it looks “natural” or not – therefore, include anchor text like “click here,” “here,” and variations of your keyword phrases.
  • In your content, mention your keyword in the first few words, somewhere in the middle, and at the end (as in, “tell them what you’re going to tell them, tell them, then tell them what you told them”). Use your phrase in a “heading” tag, bold it at least once, italicize it at least once, and where practical, use some color!
  • Don’t underline or color your keyword phrases in blue. Reason: Most people are conditioned to think that blue underlined text is a link. For what it’s worth: Search engines don’t care.

Summary

Adhering to these basic and very simple “on page SEO” and keyword best practices will give your website the best chance possible to rank highly for your chosen keyword phrases. Of course, there is more to search engine optimization than on page SEO–getting your off-page SEO is critically important, too.

However, you can do a ton of off-page SEO and never get the results you are aiming for if your on-page SEO is insufficient.

Put another way, get both your off-page and on-page SEO right and the sky is the limit!

A List of SEO Factors (On Page and Off Page)

I originally published the content below as an answer to a question on Quora. Reprinting here because I can.

SEO factors

SEO is more than words and tricky tactics to fool Google.

The question was,

Can you list all (on page SEO and off page SEO) factors in short?

No.

The longer answer is this: If you're specifically referring to how a site ranks in Google, then consider this.

Over 500 factors
Google has over 500 factors in their search engine algorithm, and besides a select few at Google, nobody knows ALL of them.

Couple that with the number of changes they make to their search algo (some say over 500 a year)…and then add this…

Even if you did know all of the SEO factors, you wouldn't know the weightings.

SEO questions

Nobody has all the answers about SEO factors

So, what I think you're really asking is this:

What should I do when trying to maximize my search results for a given keyword phrase?

Am I right?

First things first.

Google and SEO

Google is the 800 pound gorilla of search

On Page

  1. Know what you want to rank for. What specific keyword phrase (KWP) do you want THIS post to rank for? How about your site? What KWPs?
  2. Publish excellent content. Stuff that people want to consume. Fill a need. Over-deliver. 10x your competition.
  3. Write awesome titles.
  4. Write a compelling meta description (your only chance, besides the title, of getting a searcher on Google to click YOUR link on the search engine results page (aka SERP)).
  5. Insert images where it makes sense. Use ALT tags and good filenames.
  6. Use heading tags appropriately.
  7. Call out important words and phrases in bold, italics, colors. Use different sizes.
  8. People like bullets!
  9. Write naturally, like a person is reading this, not some search engine bot.
  10. Make sure your permalinks have your KWP.
  11. Link out to relevant sites. Remember, at the end of it all, Google wants to supply its users with the best content possible. If you help them do that, they will help you.
  12. Load speed matters, especially now that more traffic feeds through mobile devices than desktop PCs. Use only those plugins you need, use optimized themes, and shrink down image sizes as much as possible.

Traffic

  1. Google rewards traffic. Much like the popular guy in school that everybody listens to, even though he may know jack, Google rewards those sites that get a lot of traffic.
  2. I know it seems backwards: You want to rank high in Google so that you get more traffic.
  3. But you need traffic to get ranked higher.
  4. Buy traffic. Yes, use Facebook Ads (best) and Google Adwords. Maybe try Pinterest, Instagram, and Twitter.
  5. You just need an influx of quality visitors that like what you publish. Again, create content that is so good your visitors would crawl naked over broken glass to get.
  6. Guest post on influential bloggers' sites. You'll get direct traffic without paying for it in dollars.
  7. Post on Medium, LinkedIn, Google+, YouTube. Direct traffic is gold.
  8. Share and post on relevant forums.
  9. Add your site URL to your email signature.
  10. Mail to your list! You have a mailing list, right?

Social Signals

  1. Share your content on Facebook, LinkedIn, Twitter, and Quora 🙂
  2. Share on Reddit, StumbleUpon, Pinterest, and Google+.
  3. Make it easy for visitors to share your content (social sharing buttons on your posts).

Backlinks

  1. Backlinks still matter. They are online votes that Google counts in their search algo. They probably will always be a factor.
  2. You want links from relevant sources. If you're a dog training site, it makes no sense to seek out backlinks from gardening supply stores.
  3. You want links from quality sources. Given the option, you'd rather have a link from Breaking News, Daily News and Videos – CNN.com than fromhttp://EdsPartyPool.com (those are silly examples).
  4. Use a variety of anchor text (like “click here”, “get this”, post title, KWP).
  5. Not only do those backlinks count as votes, boosting your site in the eyes of the almighty Google, but they can (and will) get you direct traffic. Remember, direct traffic is gold.
  6. This is why guest posting and posting on third-party sites like Medium andWorld’s Largest Professional Network is a great way to get backlinks AND direct traffic.

Hope this helps.


References:

https://internet-marketing-muscle.com/category/seo/

https://internet-marketing-muscle.com/seo-really-is-dead/

https://internet-marketing-muscle.com/structure-perfect-seo-optimized-page/

https://www.quora.com/Can-you-list-all-on-page-SEO-and-off-page-SEO-factors-in-short/answer/Bill-Davis-44

 

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