Category Archives for "OWN"

OWN #4

The latest edition of the Once a Week Newsletter (OWN)

Hi!

Welcome to Issue #4 of the OWN newsletter.

Glad to have you here. If you like it and think it would be of benefit to your colleagues, friends, family, mail carrier, etc., simply forward it to them.

How to Speed Up Your WordPress Website in 20 Minutes
Pagespeed is a confirmed Google ranking factor on desktop and mobile. Learn how to speed up your WordPress website in 11 simple steps.

How marketers Can Get the Highest ROI Out of Podcasts
Planning, content and guest selection are at the foundation of a successful podcast strategy.

The new at-home lifestyle brought about by the onset of COVID has driven a significant increase in the numbers of listeners and the numbers of programs in the podcasting and audio-streaming space, and where the channel was a secondary or tertiary option for most marketers, having a podcast strategy is now part of many marketing plans for 2021.

10 Best Affiliate Programs For Bloggers
Affiliate marketing is all about making choices. There are too many options in the world, and people aren’t sure which to choose. This is where an affiliate marketer comes in. You give them the best choices, so customers won’t need to research everything.

5 Critical On-Page SEO Factors That Impact Your Ranking
People use search engines to find solutions to their problems. And if your product or service isn’t visibly ranking in search as a solution to their problem, that’s a massive missed opportunity for your business.

So what can you do to improve your rankings and where do you even start?

Start by focusing on optimizing your on-page SEO. On-page SEO is one of the most important processes you can use to achieve higher rankings organically and start showing up in front of your target audience.

Holiday 2020: The Best Streaming Sticks and Boxes
Streaming sticks are an essential item in every home, and they're often one of the best gifts that you can put under the tree. Not only are streaming sticks snappier, easier to use, and more reliable than typical smart TVs, but they can integrate with your phone and smarthome gadgets to make life easier.

HACKER ALERT!
This one is from Paul Myers of Talkbiz. Here's his tip:

If you get something that says it's from Paypal and you're not sure, forward it (don't copy and paste) to [email protected]. They'll know if it's legit and they can get things shut down pretty quickly if they have the data.

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OWN #3

The latest edition of the Once a Week Newsletter (OWN)

Hi!

Welcome to Issue #3 of the OWN newsletter.

Glad to have you here. If you like it and think it would be of benefit to your colleagues, friends, family, mail carrier, etc., simply forward it to them.

Ignore The Rest: 16 Marketing Blogs You Need To Read
To help you get the BEST marketing content available, we’ve curated a list of 16 marketing blogs you need to follow.

AirBed&Billions — How AirBnB Went From 3 Air Beds to a $30 Billion Business
We all know AirBnB — it has an estimated value of $30 BILLION DOLLARS and about 150 million users today– but how did they ACTUALLY get their first customers?

How To Create The Perfect Social Media Content Calendar Process (Free Template)
The formula for success on social media can seem like trying to pick the lottery’s winning numbers – impossible, with a dash of blind luck. What if you could predict some of the outcomes? The game becomes a lot easier, right?

One of the keys to success on social media is creating a well-thought-out social media content calendar process – another is executing it!

The Resilient Writer’s Year-End Survival Kit
Ready to position yourself for writing success? Browse these simple, but powerful, items to upgrade your writer-life today.

How to Find Out Who is Hosting Any Website (2 Free Tools)
Want to know which web hosting company a specific website is using? Here's how to find out who is hosting any website (including your competitors).

BONUS
Things don't always go as planned. Especially when you're talking BILLIONS.

HISTORY'S Moment in Media: AOL Time Warner Merger
It was billed as the merger that would create the media flagship of the future, but it would turn into an epic fail.  On January 10, 2000, America Online (AOL) announced it would buy Time Warner for $182 billion in stock and debt, making it the largest corporate merger in U.S. history.

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OWN #2

Once a Week Newsletter featuring marketing and tech news you can use
OWN is your Once-a-Week Newsletter containing marketing & tech information

Welcome to Issue #2 of the OWN newsletter.

Glad to have you here. If you like it and think it would be of benefit to your colleagues, friends, family, mail carrier, etc., simply send them the link!

Here's what's happening this week in Mar-Tech:

8 Insider SEO Tips for Content Marketers

SEO is ever evolving. Whereas once upon a time keyword stuffing would get you results, search engines have got a lot smarter and are now looking for an excellent user experience alongside real audience-pleasing content.

SEO for content marketers involves writing in-depth content for niche audiences – NOT pleasing search engines with keywords. Here’s how to win at SEO.

Essential Guide To Making Digital Products People Will Pay For

Whatever digital product/service you plan to create, this guide shows you how to increase the odds that people buy it. You have endless opportunities online. 

30 Must-Have Graphic Design Resources For 2020

Looking for graphic design resources for your next project? To save you time, we’ve compiled the best resources that include stock images, mockups, UI assets, fonts, and more.

How to Not Humiliate Yourself During a Zoom Call

With great work-from-home flexibility comes great responsibility. While your job is unlikely to get very upset if you take a moment to do your laundry, make a sandwich, or watch something funny on YouTube, that doesn’t give you carte blanche to do anything you might do in the off-hours during the workday.

Remember Jeffrey Toobin! LOL

10 Basic SEO Tips to Index + Rank New Content Faster

When you publish new content, you want users to find it ranking in search results as fast as possible. Fortunately, there are a number of tips and tricks in the SEO toolbox to help you accomplish this goal.

That's it! See you next week.

PS — If YOU find any cool tools, resources, tutorials, or just really good marketing or tech info, pass it along. I'll put it in the newsletter for all to enjoy and learn from.

OWN #1

Once a Week Newsletter featuring marketing and tech news you can use

Welcome to the inaugural edition of the “Once a Week Newsletter (OWN)”!

Glad you're here.

Just a little background: The concept for OWN is a weekly newsletter that's a quick read, gives you actionable information, and is super-easy to digest.

In short, this newsletter brings you bite-size info bits that I *think* you'll enjoy and learn from.

If you want to be added to the subscriber list for OWN, let me know in the comments.

Here's what's happening this week in Mar-Tech:

  1. GREAT Recommendations for specific security software and techniques to keep your computer, and yourself, safe.
    https://askleo.com/security-software-recommend/
  2. A simple bookmark manager that lets you easily save and organize all of your favorite webpages on a customizable dashboard. Use this! You'll spend less time digging for links and more time browsing them.
    https://start.me/en/what-is-startme
  3. Podcasting 101: Grow a Small Podcast (Without Buying Ads). It's really hard. But here are some tips on getting off to a great start and building that elusive “Mo” (momentum).
    https://okdork.com/podcasting-101/
  4. SEO COPYWRITING: The Definitive Guide. This is the most comprehensive guide to SEO copywriting online. In this new guide you’ll learn how to write content that users AND search engines love.
    https://backlinko.com/seo-copywriting
  5. Updates on WordPress security, regularly updated.
    https://www.wordfence.com/blog/
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