Category Archives for "OWN"

Once a Week Newsletter #19 – SEO, Neuroscience, a Blogging Checklist, and more!

Once a Week Newsletter (OWN) Number 19
SEO, blogging, creativity, Excel, customer acquisition

Welcome to another edition of the Once a Week Newsletter! This is Number 19, in case you're keeping track. LOL

As I write this, it's Wednesday, February 10, 2021. It's freezing cold up here in the Pacific Northwest! It's likely not to get above freezing (32 degrees Fahrenheit, or 0 degrees Celsius) for another week. For this California boy, that's C-O-L-D!

Oh, and it's going to snow the next few days.

So we may be snowed in. While our cars are AWD, they don't plow the streets up here because it snows so infrequently. They do lay down some sort of chemical early in the Fall to mitigate icing over, but it's not very effective. We always laugh at the ONE snowplow the city has that never moves when we drive by where the city keeps it.

(Side hustle idea: Get a snowplow.)

Planning for another Snowmageddon…what is on your Top Ten list of things to have on hand during a prolonged isolation period?

(I know, we've all kind of been there for the past year with COVID.)

Mine are:

  1. Milk
  2. Rice
  3. Beans
  4. Bread
  5. Cereal
  6. Eggs
  7. Cheese
  8. Ice (ironic in snow)
  9. Crackers
  10. Water (from the tap and hope the pipes don't freeze)

Of course, there's the flashlights and batteries, candles, lanterns, TP (!), matches. What am I missing?

Alright, onto this week's newsletter…

The Ultimate Guide for an SEO-Friendly URL Structure
See what Google thinks about how URLs are crafted and learn how to create URL structure SEO guidelines for your brand or publication.

Bottom line: URLs matter. They may not matter much from an SEO perspective (or do they? Read the article!), but they do have some sway on whether your stuff gets read.

The Neuroscience of Creativity – A Short Guide
The neuroscience of creativity is very complex, and we're only scratching the surface here, so there's much more work that's needed.

Bottom line: What is creativity? Better yet, how do you beckon it when needed?

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The Meticulous Writer's 12-Step Blogging Checklist – Copyblogger
Blogging checklist with 12 important steps meticulous writers consistently follow when they produce high-quality content.

Bottom line: At heart, I'm a blogger. I love checklists and step-by-step guides. This one is worth reading!

Let me know in the comments if you're enjoying these weekly newsletters. And if you're not subscribed, you can sign up here.

Want New Customers Faster? Avoid This Rookie Habit – Copyblogger
How do you get new customers faster? Many new marketers invest time in a type of writing that doesn’t speak to the right people.

Bottom line: We all want to get more new customers. But how? Read the above to find out what not to do.

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How to Remove the Background From a Picture in Excel
Removing a distracting background from an image allows your audience to focus on the subject matter. Though it's not known for its image editing suite, you can do this using Microsoft Excel. Here's how it's done.

Bottom line: Wow! I had no idea you could remove an image's background with Excel, but you can. You most likely have other tools that do a better job…but in a pinch, you can use Excel.

That's it for this week, folks. Wish me luck. I hope you're safe and warm, too.

Make it a great day!

Bill

Once a Week Newsletter #18 – Virtual Assistants, Trends, and Content Repurposing

Once a Week Newsletter #18

Welcome to another edition of the Once a Week Newsletter! This is Number 18.

But before we get started, how in the heck are you? Up here in the Pacific Northwest, it's cold and rainy. By this time, there should be snow on the ground. There is, but not here. LOL

My oldest claims that it always snows the day of the Super Bowl. So looking forward to the white stuff on Sunday!

But until then, the forecast is…RAIN! It IS the PNW, after all, and the rainy season, also called every month except August and September, is here. It just hasn't been cold enough to snow yet.

I hear the Northeast is getting their share and our share this year. I guess that's okay. The kids miss the snow play.

It really makes no difference to me, except that, right now, I don't have any snow to shovel. I never understood how anybody actually liked doing that.

Alright, are you ready? Let's get it on!

How to Become a Virtual Assistant And Work on Your Own Terms
Wanted to help top entrepreneurs grow their businesses while working with flexibility? Becoming a virtual assistant may be the path for you and here’s how to get started.

Bottom line: I have a number of clients who need virtual assistants. This is a freelance job that is perfectly suited for the work-from-home crowd (which is nearly all of us now during the Forever Pandemic).

Chasing the cool kids
Quick! Get on Myspace, it's where all the good stuff is. Wait! Better build your following on Facebook. It's a land rush and once you amass enough followers…hell build your own virtual real estate.

Bottom line: I've said a million times in my emails to you, my old Meetups, and right here on the blog that you should never be a sharecropper. That is to say, own your own assets. Don't rent them. Build them, improve them, and watch them grow in value. NOBODY but nobody can take away what you've built on your own virtual real estate.

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How to Back Up Photos and Never Lose Them Again: the Steps You Need to Take – Ask Leo!
Follow these steps to avoid losing precious and irreplaceable memories.

Bottom line: Always make backups. Right now, I'm backing up to my hard drive, an external backup, and three cloud services (Dropbox, OneNote, and Google Drive). Can't be too careful (or paranoid).

Or can you?

Let me know in the comments if you're enjoying these weekly newsletters. And if you're not subscribed, you can sign up here.

Get More Out of Your Content with Amy Woods: Content Repurposing 101
Content repurposing is the act of creating content for multiple communication channels. But getting it right can be tricky.

Bottom line: Another thing I've reiterated over the decades is repurposing your content. You give a lot to your content – it should give back to you. This newsletter is a perfect example: I post it here first, then I send it out to my OWN subscribers. It's also plastered over the social media channels that are important to me.

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I highly recommend giving the Morning Brew newsletter a read. It's an awesome daily email that delivers the top business news in a way that's informative and entertaining.

The Ultimate Guide to LinkedIn Groups
Learn what LinkedIn Groups are, as well as LinkedIn Group best practices, and the most impressive Groups to join on the network.

Bottom line: LinkedIn is a GREAT place to make new connections and nourish the ones you already have. Groups are even better!

That's it for this week, folks.

Make it a great day!

Once a Week Newsletter #17 – Productivity, Springsteen, and Blogrolls

Bruce Springsteen, productivity, blogroll, YouTube, and more!

Welcome to another edition of the Once a Week Newsletter! This is Number 17.

But before we get to this week's OWN, may I ask a question: Do you use a VA (virtual assistant)? Automation of any kind? Or are you a “one person wrecking machine?”

Sorry, I guess that's three questions…

The reason I ask is because I am the latter. I've soured on having anybody else work for or with me. Partnerships go south for a million reasons and managing people from afar (in a VA) is really hard.

But I've seen people use VAs very successfully. I'd like to hear how you do it, if you do it.

Tell me in the comments.

Content Calendar: Low-Tech Tools for High-Quality Writing – Copyblogger
Your first content calendar can be simple and easy to use consistently. Try these supplies you probably already have on hand.

Bottom line: An editorial, or content, calendar doesn't have to be fancy. It has to be effective. Paper still works. Whiteboards work. Electronic media works. Use what works best for you.

YouTube Counts Views For Shorts Like Regular Videos
In YouTube Analytics, views for Shorts are counted like regular videos and contribute toward a channel’s total view count.

Bottom line: Make “shorts.” I'm doing something similar with Amazon's Kindle – making books out of chapters…think a ten chapter book as ten “shorts.” The beauty of this method is not just the views. In both YouTube and Amazon, shorts trigger their promotional algorithms. Both YouTube and Amazon will promote your related shorts to people who have already consumed other parts of a series. Don't believe me? Check this out.

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Want to improve focus and productivity? Do one thing at a time
Juggling too many activities wastes time and energy, so shelve at least some for those life goals (for now).

Bottom line: There is considerable evidence that switching between tasks takes a lot of mental overhead. NOBODY can do multiple things simultaneously well. Most of us aren't computers (which can thread their processing). So we have to switch from one task to another and that switching costs HOURS per day of wasted time.

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Let me know in the comments if you're enjoying these weekly newsletters. And if you're not subscribed, you can sign up here.

Born to run (things)
The first half of Bruce Springsteen's autobiography makes some things abundantly clear: He had no natural ability to play the guitar. He couldn't sing. He couldn't even drive. But he kept showing up. Talent is overrated. Skills can be acquired.

Bottom line: Bruce is still the Boss, but he wasn't always. He had to work at it and over the course of several very hard years, he was able to assemble a ragtag team of like-minded fellas who could play music.

How to Add a Blogroll in Your WordPress Site (without a Plugin)
Do you want to display a blogroll on your WordPress blog? Learn how to easily add a blogroll in WordPress (no plugin required).

Bottom line: This is cool. I used it back when it was “native” in WordPress, then they made it a plugin, then they pulled it (sort of). Now, you use custom menus! Neat.

Once a Week Newsletter #16 – WordPress Security, Landing Page Design, and SEO

Let's talk WordPress security, landing pages, and SEO (some of my favorite topics)!

Welcome to another edition of the Once a Week Newsletter! We're on #16 now.

But before we get to the chosen topics, let's talk mar-tech.

What is mar-tech? It's the intersection of marketing and technology. Duh, Bill, I know that, but what is it? Well, it's two of the things that really get me jazzed.

I love new technology and I love marketing (maybe even more). As I've said before, nearly everything you do is marketing.

So always be aware of how your behavior influences others' perception of you. Even if you think you're “off work,” people will judge YOU based on your behavior and that judgement can carry over to your business, usually in a bad way.

As Warren Buffett has famously said, “It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you'll do things differently.”

He's not wrong. So keep that in mind. It will serve you well for a very long time.

Let me know in the comments if you're enjoying these weekly newsletters. And if you're not subscribed, you can sign up here.

What does it mean to sell the concept first?
Marketers often identify a problem and try to shoehorn in their product or service as a solution. This is not ideal. What's better is to “sell the concept” first, then introduce your product as a solution to the concept.

Facebook Ads Rules 101: A Guide to Getting Your Ads Approved Quickly
Trying to follow Facebook ads rules can feel like trying to hit a moving target in the dark. What can you advertise? How can you advertise it?

(Ad) Morning Brew
I highly recommend giving the Morning Brew newsletter a read. It's an awesome daily email that delivers the top business news in a way that's informative and entertaining.

21 Smart Google SEO Tips for 2021
Moz SEO expert Cyrus Shepard shares his top 21 tips for successful Google SEO in 2021, including what to prioritize and what to look out for in the year ahead.

The landing page guide: How to promote your product on one web page
In the beginning, websites were all landing pages, simple one-page sites that provided links to other pages on the same server or on the internet. What we call landing pages today are much the same, only they now include images and video, contact forms and signup buttons, widgets and social media feeds.

WordPress Security: The Ultimate Guide
WordPress security can be intimidating, but it doesn’t have to be. In this comprehensive guide to WordPress security, we’ve simplified the basics of securing your WordPress website so that any non-technical person can understand and protect their website from hacker attacks.

Once a Week Newsletter #15 – Clubhouse, Reseller Webhosting, and Podcasting

In this edition of the Once a Week Newsletter, we talk about Clubhouse, podcasting, and WordPress vulnerabilities, among other assorted topics
In this edition of the Once a Week Newsletter, we talk about Clubhouse, podcasting, and WordPress vulnerabilities, among other assorted topics

Can you believe we've hit the 15th edition of OWN? Me, either. I hope you're getting something out of them. I know I am!

In this one, we talk about podcasting, reseller webhosting (I do it myself), more WordPress vulnerabilities (keep your sites updated ALWAYS), what to do when you're starting a new site, and–finally–a new app, Clubhouse. If you want an invitation, don't look at me. It's only open to iPhone users, and, well, I'm not one of them. But I hear it's great.

It can also be a huge time suck. I've heard people spending 8 hours listening to “gurus”…I sure hope they put their newfound knowledge to good use! That's always the hazard:

You know a lot but you don't ever act. Don't be that guy.

Without further ado, let's go! Have a great week.

Why a podcast is the perfect growth tool for your small business
A podcast humanizes your brand, and the charisma and friendliness of the host becomes associated with it. It communicates the genuine knowledge, commitment, and passion you have toward your niche.

How to Start a Hosting Business and Join the Remote Working Revolution
The current economic situation may be volatile, but remote working may be the key to launching a successful reseller hosting business!

(Ad) Affiliate Success Letter The fastest way to earning cold hard cash from internet marketing is from affiliate sales. Learn how to become a successful affiliate marketer by subscribing to this weekly newsletter from a legendary marketer, Marlon Sanders.

WordPress Vulnerability Roundup: December 2020, Part 2
New WordPress plugin and theme vulnerabilities were disclosed during the second half of December. This post covers the recent WordPress plugin, theme, and core vulnerabilities and what to do if you run one of the vulnerable plugins or themes on your website.

No Search Traffic, Content Or Links? Watch This Immediately!
What should you do when you have no content, links or traffic? I am going to show you precisely what you should do in this episode of Unboxed SEO.

What makes the Clubhouse app click?
Clubhouse app uses product-led growth in an interesting manner. For starters, Clubhouse is an audio-based app where you talk to others (including celebs if you end up being in the same room as them). There is no DM or typing or spamming anyone. Just hop in and hop out of any room based on your interest and relevance.

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