Category Archives for "OWN"

OWN #24 – Image SEO, Content Marketing, and Spying on Your Competitors

Once a Week Newsletter #24
Image SEO, Content Marketing, and Spying on Your Competitors

8 Image SEO Best Practices to Make Your Content More Discoverable
Learn what image SEO is, and the best practices you'll want to follow to make your webpages more discoverable in image search results.

Why Content Marketing Beats Advertising
Learn why content marketing beats advertising, hands-down, every time. Content marketing is the best strategy to attract and convert buyers.

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Ryan Lee's FREE membership site with concise, to-the-point, no fluff training. Most training videos are less than 20 minutes. Immediately actionable info.

Keyword Competitive Analysis: How to Find Your Competitors' Keywords
Keyword competitive analysis is the process of finding relevant and valuable keywords that your competitors rank for, but you don't.

What is a Blog and How is it Different Than a Website?
The difference isn’t as prominent as you may think because, technically, both are websites that help you accomplish some of the same things. But there are a few important things you should know.

(Ad) Affiliate Success Letter The fastest way to earning cold hard cash from internet marketing is from affiliate sales. Learn how to become a successful affiliate marketer by subscribing to this weekly newsletter from a legendary marketer, Marlon Sanders.

The entrepreneur’s guide to note-taking methods that work
Note taking is essential to your productivity. Here are the note-taking methods that will help you take better notes.

OWN #23 – What Does Royalty-Free Really Mean and More!

Royalty-free, NFTs, Blockchain, and WordPress (and MORE!)

Welcome to another edition of the Once a Week Newsletter! This is Number 23.

I usually begin each of these weekly newsletters with a story or recap of the last week.

This week is no exception!

It's hard to believe that we played in snow last week. This week is TOTALLY SPRING and it's weird. It's certainly not warm yet, but it sure is sunny and beautiful!

It also feels like “life spring.” Like a new beginning. It's a weird feeling. We've been in the middle of a terrible pandemic for a year now and yesterday I got my first dose the Pfizer vaccine!

Yay me.

Luckily, my wife came with me and they asked if she wanted a shot, too, and she said she didn't qualify…and they said, “Park over there.” They came out a few minutes later and gave her the vaccine, too.

No ill effects, other than a slightly sore shoulder and some fatigue at the end of the day. I, fortunately, fell asleep before anything else happened.

My wife wasn't so lucky. She felt icky before she fell asleep so that kept her up late. She said it wasn't bad, but it wasn't good, either.

In other news, I've started a new, non-internet marketing newsletter. If you want a glimpse of it, head on over to My Daily Grind News. Sign up at the bottom.

Finally, before we get to the latest OWN, I wanted to share a very brief recommendation with you – I'm LOVING SendFox! It's great for running a newsletter. You should check it out. It's $49 and makes sending newsletters a breeze. Plus, it's got “smart campaigns” that collect your blog posts INTO a ready-made newsletter.

Essentially, you set up the campaign in a couple clicks, let it do its thing, and when it's time to publish your newsletter, you click a button.

It's that simple (said in my best in-my-head Ross Perot voice).

Plus, it makes super-easy opt-in and landing pages. These are great for beginning internet marketers.

If you're an OWN subscriber (if you're not, you should be!), you're getting this newsletter sent to your inbox via SendFox.

HIGHLY RECOMMENDED!


Alright, onto OWN #23…

What Does RoyaltyFree Mean?

You’ve likely come across the phrase “royalty-free”. You may have seen it on music, stock photos, or any other kind of art. But do you know what royalty free means?

Crypto, NFTs, and the Digital Banksy Worth More than the Original Art
NFTs have surged in popularity. An original Banksy was purchased, destroyed, and turned into an NFT which sold for nearly 4 times the original price.

(Ad) Affiliate Success Letter The fastest way to earning cold hard cash from internet marketing is from affiliate sales. Learn how to become a successful affiliate marketer by subscribing to this weekly newsletter from a legendary marketer, Marlon Sanders.

WordPress Sitemap Beginners Guide
Something revolutionary happened in 2005: Google launched its sitemap protocol. It soon became one of the first things every website owner needed to set up.

Let me know in the comments if you're enjoying these weekly newsletters. And if you're not subscribed, you can sign up here.

Subdomain vs. Subfolder, Is One Better Than the Other for SEO?
Everything you have ever wanted to know about the differences in SEO effects between subdomains and subfolders.

(Ad) Freedym
Ryan Lee's FREE membership site with concise, to-the-point, no fluff training. Most training videos are less than 20 minutes. Immediately actionable info.

How to Use Reddit Marketing to Grow Your Business
Is Reddit marketing a branch of social media marketing? Is it right for you? Find out in this comprehensive guide.


As always, make it a great day!

Get your vaccine ASAP. Don't worry about which one you should get – the one you should get is the one first available. The sooner we get people vaccinated, the sooner we can “return to normal.”

Bill

Once a Week Newsletter #22 – Blogging, Keyboard Shortcuts, and SEO

Blogging tips, keyboard shortcuts (for writers), and SEO.

Welcome to another edition of the Once a Week Newsletter! This is Number 22.

Before we get into it, let's talk about Spring. Next week (March 14), we set the clocks ahead one hour (well, most of us in the US do). I still don't know why we do that today.

I guess I get why we did it in the distant past, but now? Seems ancient and outdated.

Spring already seems to be here. After our obligatory February “Snowmageddon,” it's warmed up here where the days' highs are in the 50s, soon to be in the 60s. That's quite balmy for the PNW.

The sun is INTENSE up here. That was the second hardest thing to get used to (though I don't think I'm really used to it yet). The hardest thing? In the Winter, it gets dark around 4pm. It's like, hey work and school are done, let's go out and play…in the fucking dark. LOL

Sunglasses are mandatory in the Spring and Summer here. Something about the Earth's tilt…it doesn't get real hot here but the sun BEATS down on you. Sunscreen is your friend, too.

Monday, we actually returned to the mountains to play in the snow one last time this season. We had a blast. The kids built a fortress and then we had a snowball fight. Kids versus parents.

The parents won. We toppled their fortress.

Truth be told, that wore me out. The elevation, excitement, and damn, I'm getting old all led to exhaustion.

We had the hillside to ourselves for a few hours. Just about when we were ready to leave, a mom and son wandered up with their dog.

They came and went.

They were the only people we saw that day. It was nice.

So I guess the message is live in the moment, take it all in, and live life.

…Even when life is kind of upside down. COVID has taken its toll on all of us. Cabin fever is real. I'm just glad we don't still live in our tiny house in the Bay Area. 1,000 square feet was small…and I think we'd have killed each other during this pandemic.

At the end of it all, you make the best of every situation. We'd have survived, but it would have sucked. So glad we moved.

This place is gorgeous, too. You should visit when that sort of thing becomes possible again. (We're getting there – vaccines should be available to everybody over the next few months. COOL thing about COVID? Seems that the flu has been nearly eradicated. That's a good thing.)


Alright, onto OWN #22…

12 Blogging Tips for Beginners (+ Lots of Free Resources)
Looking for blogging tips aimed at beginners, but feeling overwhelmed by all the thousands of options? Here are 12 simple tips for bloggers.

Useful Keyboard Shortcuts for Writers (21 Commands) – Copyblogger
21 useful keyboard shortcuts for writers that help you improve the quality of your content faster. Start using these commands today!

(Ad) Freedym
Ryan Lee's FREE membership site with concise, to-the-point, no fluff training. Most training videos are less than 20 minutes. Immediately actionable info.

Clubhouse: The Great, the Bad, and the Very Worrisome
While Clubhouse has awesomeness, David Meerman Scott is worried about a number of aspects of the app.

NOTE: I am NOT on Clubhouse. They made it so only iPhone/Crapple users can use Clubhouse, so fuck 'em.

Let me know in the comments if you're enjoying these weekly newsletters. And if you're not subscribed, you can sign up here.

8 SEO Trends That Will Continue in 2021
Knowing where the search landscape is heading is important. Here are the SEO trends we think you need to keep in mind for 2021.

(Ad) Morning Brew
I highly recommend giving the Morning Brew newsletter a read. It's an awesome daily email that delivers the top business news in a way that's informative and entertaining.

The order of operations – Seth's Blog
If you put the jelly on before the peanut butter, the sandwich will fail. And if you try to spread the peanut butter on the plate and then add the bread, it will fail even worse. ORDER MATTERS!


As always, make it a great day!

Bill

Once a Week Newsletter #21 – Amplify Your Reach with Podcasts, Landing Pages, Plus 9 Ways to Make Money Online (and more!)

Once a Week Newsletter #21
9 Ways to Make Money Online, FB Business Pages, and more!

Welcome to another edition of the Once a Week Newsletter! This is Lucky Number 21 (Blackjack!)

As I write this, it's Tuesday , February 23, 2021.

It's COLD and WET. But NOT SNOWY. So, no shoveling this week 🙂

We do have planes falling out of the sky, horrible weather in Texas and the nation, and COVID-19 is still a thing.

But hopefully, come this summer, we will be a little bit back to normal.

PREDICTION: We will see an economic BOOM the likes you and I may have never seen before. All before 2021 is over. Mark my words.

So…be ready with stuff to sell into that economic upturn!


Alright, onto this Lucky Number 21…

Podcast Promotion: 5 Ways to Amplify Your Podcast Reach
In podcasting, competition is growing. It’s critical to make sure your podcast promotion strategy is designed to cut through the noise.

How to Create a Twitter Landing Page
Find out how Twitter landing pages fit into your social media marketing strategy, learn what works best, and get inspired by real examples.

(Ad) Freedym
Ryan Lee's FREE membership site with concise, to-the-point, no fluff training. Most training videos are less than 20 minutes. Immediately actionable info.

Publishers, curation and algorithms
Publishers take two risks to bring new ideas to the world. (And I'm talking about any middleperson: a gallerist, a TV network, a movie studio, a label; they're all publishers).

9 Ways To Make Money Online – BizWeb eGazette
You don't have to use them all, but when you combine even a handful of these, they can add up to a nice full time income.

Let me know in the comments if you're enjoying these weekly newsletters. And if you're not subscribed, you can sign up here.

(Ad) Affiliate Success Letter The fastest way to earning cold hard cash from internet marketing is from affiliate sales. Learn how to become a successful affiliate marketer by subscribing to this weekly newsletter from a legendary marketer, Marlon Sanders.

6 Easy Ways to Optimize Your Facebook Business Page in 2021
Whether you have a well-established FB page or you’re just starting, follow this list to optimize your profile to get the best results for your business in 2021.

As always, make it a great day whatever day it is for you!

Bill

Once a Week Newsletter #20 – Netflix & Chill, Stop Words, Newsletters, and more!

Netflix, marketing, SEO, and more!

Welcome to another edition of the Once a Week Newsletter! This is Number 20, in case you're keeping track. Even if you aren't, it's a nice round number, right? LOL

As I write this, it's Tuesday , February 16, 2021. It snowed over the 3-day weekend, so you know what that means!

SHOVELING!

Oh, and playing in the snow. That was fun. Shoveling wasn't bad, either. I mean, it was less than a foot of snow over (primarily) two days.


Alright, onto this week's newsletter…

15 Beyond-the-Obvious Films and Shows Every Marketer Should Watch on Netflix
Here are 15 beyond-the-obvious films, documentaries, and shows every marketer should watch on Netflix to boost your creativity, vision, and motivation.

Bottom Line: Get your Netflix & Chill on, baby! There's a lot of great marketing content there.

Google: Stop Worrying About Stop Words Just Write Naturally
A couple of weeks ago, the SEO industry couldn't stop talking about stop words. SEMrush posted a list of “SEO stop words” and the community began buzzing. John Mueller of Google even responding saying on Twitter, “I wouldn't worry about stop words at all; write naturally.”

Bottom line: I've been saying this for at least ten years–write for humans. Google's bots are getting better at behaving like a human, so you should too.

(Ad) Freedym
Ryan Lee's FREE membership site with concise, to-the-point, no fluff training. Most training videos are less than 20 minutes. Immediately actionable info.

How to Create Real Estate Newsletters That Sell – 11 Tips & Examples
Make 2021 your year. Learn how to create real estate newsletters that not only look good but also drive sales; see our tips and real estate newsletter examples.

Bottom line: Newsletters are a great way to engage with your email subscribers. You can sell through them, too, in a completely non-salesy way.

Let me know in the comments if you're enjoying these weekly newsletters. And if you're not subscribed, you can sign up here.

(Ad) Affiliate Success Letter The fastest way to earning cold hard cash from internet marketing is from affiliate sales. Learn how to become a successful affiliate marketer by subscribing to this weekly newsletter from a legendary marketer, Marlon Sanders.

How to Make an Email Newsletter That Builds Trust and Drives Leads
Damn near every marketer uses email as a marketing channel. So how do you make an email newsletter that stands out from the crowd?

Bottom line: See above 🙂

16 Marketing Tactics That Work in 2021
The title says it all.


That's it for this week. I hope it's warmer where you are.

If you're in the South or the East or the Midwest, you're probably out of power and can't read this thing.

Anyway, make it a great day!

Bill

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