A colleague of mine, whom I respect a great deal (David Perdew of NAMS fame), has created a course that's pretty damned good (I bought it yesterday) about niche marketing.
He calls it Hot Profitable Niches but I think he named it wrong.
It's more like High Performance Niches and it's a great course.
Only $12.99 as I type this out. Its regular price is $47.
It contains a wealth of information that builds on the Niche Marketing series I just published a few weeks ago.
It is my strong belief that if you couple those two resources (both links above) you will succeed in niche marketing.
Not only that, you will enjoy it, too. Some highlights:
The meat of the course is the coursebook. The good stuff:
As they say, all that and more!
I really like this course. It's going to help me get even better at niche marketing.
I think you should give it a long look. It may help you build some little “side hustles” that earn you consistent chunks of money.
PS – I have no idea how long this price will be good for. It's not on a dimesale so the price is not changing with every sale. However, we know what that means:
At any time, this course could rise in price up to its regular retail ($47).
I admit, I don't know how to say niche. Some say “neesh” and some say “nitch.”
Does it really matter? No.
What does matter is that a) you pick a niche that has the potential to earn revenue and b) you research it really well.
Today, I want to talk about niches, or more specifically, choosing a niche.
This is very important: The niche, or topic, you choose to blog about will determine success or failure, as measured by earnings, traffic, engagement, and satisfaction (yours).
The most important aspect above is your satisfaction, in my humble opinion. You will not be able to continually write about and update your site if you hate it.
But that's a given, right?
Many expert bloggers will tell you to choose a niche you're passionate about. Others will tell you to pick a niche that has earning potential above all else.
I will tell you this: You need BOTH.
Let's say you choose a topic that has high earning potential (think health, wealth, relationships, and hobbies). You begin blogging about it, making affiliate sales, earning advertising revenue, and maybe you even make your own product to sale.
Things are going well. You're satisfied with your results. But you don't really like the topic. Maybe you don't even know the niche well.
You can sustain for a while. But eventually, you'll grow tired of writing about something you don't really like. You'll stop writing, traffic will dry up, and you'll abandon the project.
All earnings will eventually subside and vanish.
But hey, it was a good run.
Alternatively, let's say you chose a niche that you're passionate about. You're an expert and you love talking about it at cocktail parties. Your niche friends love it, too.
You begin the project gung-ho. You write and write and write. You guest blog and you get your stories featured in industry blogs and newsletters.
Maybe you even get speaking gigs!
But you chose a niche that had little earning power (say, teen dental hygiene–I made that up).
Eventually, your passion for the project (the blog) will subside. Your passion for the topic may never die. But you will stop blogging.
It's best, in fact, if you find this out sooner rather than later.
Let's face it: You're here because you want to earn money blogging and “internet marketing.”
You're not here because you want to write blog posts that nobody reads.
You want the moolah!
So, I say to you, you need to pick a niche that you're passionate about and that has earning potential.
As I alluded to before, focus on niches in the health, wealth, relationships, and hobbies areas.
But dive deeper than that. You need to find out where people are actively spending money in those niches.
How do you do that? You research!
Here's a great primer on niche research. Read that whole series. It will give you great insight on how to choose a niche that will satisfy you and your readers (and hopefully, your BUYERS).
Like these tips? Want more just like this PLUS a shit-ton of internet marketing training? Check out Level 1!
You now know everything you need to know to get started choosing a great niche.
There are other methods out there, certainly, and you’ll soon get into your own groove.
For instance, some people do keyword research or use a variety of tools to help them.
Start with what I’ve presented to you here and don’t let things get too complicated, yet you’ll still be very successful.
We live in a great time and the web makes it really easy to find incredible, profitable niches.
Takeaway: Believe in your abilities to build your online business by choosing great niches and serving the needs of your audience. I have no doubts that you can succeed, and this is the first step.