Can you believe we've hit the 15th edition of OWN? Me, either. I hope you're getting something out of them. I know I am!
In this one, we talk about podcasting, reseller webhosting (I do it myself), more WordPress vulnerabilities (keep your sites updated ALWAYS), what to do when you're starting a new site, and–finally–a new app, Clubhouse. If you want an invitation, don't look at me. It's only open to iPhone users, and, well, I'm not one of them. But I hear it's great.
It can also be a huge time suck. I've heard people spending 8 hours listening to “gurus”…I sure hope they put their newfound knowledge to good use! That's always the hazard:
You know a lot but you don't ever act. Don't be that guy.
Without further ado, let's go! Have a great week.
Why a podcast is the perfect growth tool for your small business
A podcast humanizes your brand, and the charisma and friendliness of the host becomes associated with it. It communicates the genuine knowledge, commitment, and passion you have toward your niche.
How to Start a Hosting Business and Join the Remote Working Revolution
The current economic situation may be volatile, but remote working may be the key to launching a successful reseller hosting business!
(Ad) Affiliate Success Letter The fastest way to earning cold hard cash from internet marketing is from affiliate sales. Learn how to become a successful affiliate marketer by subscribing to this weekly newsletter from a legendary marketer, Marlon Sanders.
WordPress Vulnerability Roundup: December 2020, Part 2
New WordPress plugin and theme vulnerabilities were disclosed during the second half of December. This post covers the recent WordPress plugin, theme, and core vulnerabilities and what to do if you run one of the vulnerable plugins or themes on your website.
No Search Traffic, Content Or Links? Watch This Immediately!
What should you do when you have no content, links or traffic? I am going to show you precisely what you should do in this episode of Unboxed SEO.
What makes the Clubhouse app click?
Clubhouse app uses product-led growth in an interesting manner. For starters, Clubhouse is an audio-based app where you talk to others (including celebs if you end up being in the same room as them). There is no DM or typing or spamming anyone. Just hop in and hop out of any room based on your interest and relevance.
From the article: “Learn how to create a Sitemap in WordPress. You can create two sitemaps: XML and HTML sitemap. Understand the difference between XML and HTML sitemap as well.”
Sitemaps are critically important for both your users and search engines.
Search engines first:
Google and the other SEs LOVE XML sitemaps because they tell the web crawlers EXACTLY where to go to find ALL of your site's contents.
The easiest way to add XML sitemaps to the Search Engines is through the Yoast SEO plugin, which makes several sitemaps for your WordPress site automatically.
You do still have to tell Google and the other SEs where to find them. But once that's done, and their spiders hit that sitemap, your content should be indexed pretty quickly.
At least in theory… 🙂
Now, HTML sitemaps are awesome because, like XML sitemaps for search engines, they help actual PEOPLE know where to find all of your content.
I cannot tell you how many times I've gone to a massive site (loads of content) that had crummy, non-intuitive menus, and just wished for a human-readable sitemap.
Well, that's what an HTML sitemap will do for your WordPress website!
From the article: SEO often seems complicated and takes too much time so we often neglect it. Matt Diggity is here to convince us why we shouldn't. With a little effort, you will not only have more traffic but find the people who are ready to purchase.
“SEO” is a PITA. At least it used to be. You had to either do some “blackhat” SEO stuff or do outreach campaigns where you got influential bloggers to either share your content or let you write guest posts for them (still good strategies).
But it's not that hard. You do have to work, though. Give this podcast a listen.
This post is based on episode 170 of the ProBlogger podcast.
Most bloggers start off with a huge burst of energy and excitement. But then at some point (often in their first year or two of blogging) they come up against their first bout of “blogger burnout”.
Blogger burnout can materialise in different forms and for different reasons.
Whatever the cause of your burnout, here are some practical things you can do to tackle it.
If you’re going through a tough time right now, please look after yourself. And feel free to reach out for help and support in the comments.
Image credit: Luke Porter
Seth Godin talks with Copyblogger's Brian Clark about the future of marketing.
From the article:
“If you’ve been paying attention to the world of work, the news is unavoidable. Everyone is bracing for a tech-induced transformation — and it’s already started.
“As a solo or small business person, technology allows you to do things that used to require scores of employees and tons of capital — and that ability will accelerate with AI. But it’s the human being at the center of it all that will ultimately determine if you succeed or fail.”
There is no doubt that technology's rapid advances will affect marketing in a profound way. Rather than fear change, though, one should embrace it.
Big things are (always) about to happen. Get in front of it and ride the wave!