Category Archives for "Social Media"

Set Up Your Social Media Automation

set up your social media automation
Now's the time to automate your social media marketing!

Last time out, we talked about setting up your Facebook Business page “pixel.”  

You did that, right?  

Today, you're going to set up your RocketLink.io & Post Planner accounts.  

Yes, they cost money. But they're 100% worth it IF you a) are serious about this “internet marketing” gig and b) if you stick to the plan I'll be sharing in a future email/post.  

RocketLink: It's a link shortener, brander, and email capture service wrapped into one.  

But what makes it INFINITELY better than other link shorteners who claim to do the same thing:  

It “fires” that FB pixel you set up over the weekend.   So even if somebody clicks on that shortened link and doesn't sign up for your newsletter and doesn't even go to your website, they'll be captured in your Facebook audience!  

How's that for nifty?

So once you're set up in RocketLink and you've shortened a URL you want to share with your tribe, you then post that link using Post Planner.  

It's the one-two PUNCH you need to get people to see the content you curate.

The beauty of Post Planner is a) it's super simple, only posts to Facebook & Twitter and b) you can set things up on a schedule so posts get published when you want (you set them ahead of time).  

Cool? Now go get 'em!  


Here's a link to past emails in case you missed anything: Email Archive.  

Any questions, you know what to do.  

And don't forget to forward this email to your crew.  

Cheers,
Bill  

PS – I just checked: Traffic Ivy is still at its introductory pricing. You really should give it a STRONG LOOK.

Like these tips? Want more just like this PLUS a shit-ton of internet marketing training? Check out Level 1!

Setting Up Your Social Media Accounts

Set up your social media accounts today
If you haven't already, now is a great time to set up your social media accounts.

So the fun begins…

Fun? What fun?

This thing we call internet marketing!

Hahahahahaha!

Seriously, you have to have fun, or at least be pleasured by the journey, right?

Today is some fun. In fact, it can be too much fun and detract from your mission.

Mission?

Yes, you remember that, right? To help solve people's problems or provide resources to them that make their lives easier and/or better in return for little bits of money here and there.

Okay, sometimes the “little bits” of money can be rather large.

(Remind me to tell you about the $20k check I got for a few minutes' work.)

I digress.

Today is the day to set up your social media accounts.

Now, not all of them are worthwhile. And you may have to choose which ones you are really active with.

At the moment, I'm spending some time in Facebook and Twitter.

That's it.

If I were to re-tool a bit, I'd drop twitter and add Instagram.

But Facebook is a no-brainer, even if it's becoming less and less effective. There is still a lot to be gained from it.

So here's what I want you to do:

1. If you're not on Facebook, sign up. Build out your personal profile. Remember, YOU are your brand.

2. Create a Business page for your internet marketing business.

3. Create an open group.

Spend 50 percent of your time on your personal profile. 30 percent on your Business page. 20 percent on your group.

Create some nice graphics for your profile picture, covers, etc. for each of those 3 “properties” you're setting up.

Next.

Set up twitter and Instagram. Don't spend a lot of time there, though.

Create your graphics and make a few posts.

A handy tool I use nearly every day for this sort of stuff is Stencil.

You can also use Canva. There are other tools you can use to make nifty graphics.

Now, get to it! Any questions, please comment.

Like these tips? Want more just like this PLUS a shit-ton of internet marketing training? Check out Level 1!

Is Google Plus Dead?

is-google-plus-dead

UPDATE: It's really dead this time.

The old adage, “All good things must come to an end,” works especially well for Google+. Google Plus was a great thing, and it died an unceremonious death.

But it has arisen.

Yes, Google+ may have died, or faded away, in its previous existence, but it is back (with a vengeance?). And here's a great guide at getting the most out of the new Google Plus.

How to Use [the New] Google+: Tutorial

Ana Hoffman, of Traffic Generation Cafe, wrote this tutorial. I encourage you to read it so that you can get up to speed on the new Google Plus.

A lot has changed. Google has stripped a lot of stuff out of Plus, but they're focusing now on what made Google Plus great, and according to Ana:

The new Google+ is all about connecting around common interests (Collections and Communities) rather than people (Circles).

Frankly, I loved Circles. And I never really got into Communities. But I will say this: There are some awfully passionate people on Plus. I got far more engagement on some posts on Google+ versus Facebook. The tech crowd is a lot more fun over here at Google…

Here's what the Google guys have to say about the shift away from people and things to collections and communities –

Dive into the new Google+

In short,

Today we’re taking a big step toward making Google+ an even better place for your interests. To do so, we’ve drastically simplified nearly every aspect of the product. You’ll see this clearly in our new navigation centered around Collections and Communities.

In any event, give Ana's Google+ Tutorial a read. It's good stuff. I like one-stop resource guides!

I repeat, Google Plus is really dead this time. RIP, old buddy.

Sharing Web Pages with Soup.io

Sharing your web pages and blog posts via Soup is awesome. Soup.io gets heavy traffic and you want to siphon off some of that!

Learn in the video how to post your content on Soup. Once you do that, you will receive 2 primary benefits: Increased traffic to your site and better SEO (rankings in the search engines).

You'll also get your content indexed faster by the search engines, as they closely monitor Soup for new content.

Sharing Web Pages with Hootsuite

Learn in this video how to share web pages and blog posts with Hootsuite.

Hoosuite is a sharing and syndication tool for getting the word out about your blog posts and pages. It can specifically be used as an announcement network.

Every time you publish a new post, share it on your social networking sites using Hootsuite.

It's fast, super simple, and highly effective for getting more eyeballs on your content.

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