Category Archives for "Internet Marketing"

Internet marketing is a catch-all phrase that means marketing and promoting your goods or services online.

Set Up Your Social Media Automation

set up your social media automation
Now's the time to automate your social media marketing!

Last time out, we talked about setting up your Facebook Business page “pixel.”  

You did that, right?  

Today, you're going to set up your RocketLink.io & Post Planner accounts.  

Yes, they cost money. But they're 100% worth it IF you a) are serious about this “internet marketing” gig and b) if you stick to the plan I'll be sharing in a future email/post.  

RocketLink: It's a link shortener, brander, and email capture service wrapped into one.  

But what makes it INFINITELY better than other link shorteners who claim to do the same thing:  

It “fires” that FB pixel you set up over the weekend.   So even if somebody clicks on that shortened link and doesn't sign up for your newsletter and doesn't even go to your website, they'll be captured in your Facebook audience!  

How's that for nifty?

So once you're set up in RocketLink and you've shortened a URL you want to share with your tribe, you then post that link using Post Planner.  

It's the one-two PUNCH you need to get people to see the content you curate.

The beauty of Post Planner is a) it's super simple, only posts to Facebook & Twitter and b) you can set things up on a schedule so posts get published when you want (you set them ahead of time).  

Cool? Now go get 'em!  


Here's a link to past emails in case you missed anything: Email Archive.  

Any questions, you know what to do.  

And don't forget to forward this email to your crew.  

Cheers,
Bill  

PS – I just checked: Traffic Ivy is still at its introductory pricing. You really should give it a STRONG LOOK.

Like these tips? Want more just like this PLUS a shit-ton of internet marketing training? Check out Level 1!

Create Your Facebook Pixel

Create your Facebook pixel
Now it's time to create your pixel for your Facebook Business page.

Yesterday, I told you to set up your social media accounts, including creating your Facebook Business page.  

You did that, right?  

Today, you're going to add a “pixel” to your FB Business page.  

This is critically important.  

All of the traffic you send to your blog from Facebook will be tracked by this pixel.  

If you don't set this up NOW, you're creating what we call a “traffic leak.”  

Sure, there's a 1-20 percent chance you'll capture visitors to your website in the form of a subscription (i.e., they subscribed to your optin – YAY!).

But don't count on such crappy odds. Unless you have a really good offer for a very specific audience, your conversion rate will be closer to 1% than 20%. Trust me on this.  

By “capturing” your website visitors with that FB pixel, you'll be able to “re-market” to them over and over again.  

Know how when you click an ad on FB, all of a sudden, you start seeing that ad everywhere?  

It's because of that itty bitty pixel.  

You don't, and won't at least for a while, have to create a Facebook ad to “set” or “fire” that pixel.  

Nope, just send traffic to your site from Facebook, and, assuming your pixel is set up, and you'll be able to capture those website visitors in a “custom audience.”  

That right there is gold, now and in the future.  

So, what are you waiting for? Click here to learn how to set up your Facebook pixel.  


Here's a link to past emails in case you missed anything: Email Archive.   Any questions, you know what to do.  

Don't forget to share this with your crew.  

Like these tips? Want more just like this PLUS a shit-ton of internet marketing training? Check out Level 1!

Cheers, Bill

Setting Up Your Social Media Accounts

Set up your social media accounts today
If you haven't already, now is a great time to set up your social media accounts.

So the fun begins…

Fun? What fun?

This thing we call internet marketing!

Hahahahahaha!

Seriously, you have to have fun, or at least be pleasured by the journey, right?

Today is some fun. In fact, it can be too much fun and detract from your mission.

Mission?

Yes, you remember that, right? To help solve people's problems or provide resources to them that make their lives easier and/or better in return for little bits of money here and there.

Okay, sometimes the “little bits” of money can be rather large.

(Remind me to tell you about the $20k check I got for a few minutes' work.)

I digress.

Today is the day to set up your social media accounts.

Now, not all of them are worthwhile. And you may have to choose which ones you are really active with.

At the moment, I'm spending some time in Facebook and Twitter.

That's it.

If I were to re-tool a bit, I'd drop twitter and add Instagram.

But Facebook is a no-brainer, even if it's becoming less and less effective. There is still a lot to be gained from it.

So here's what I want you to do:

1. If you're not on Facebook, sign up. Build out your personal profile. Remember, YOU are your brand.

2. Create a Business page for your internet marketing business.

3. Create an open group.

Spend 50 percent of your time on your personal profile. 30 percent on your Business page. 20 percent on your group.

Create some nice graphics for your profile picture, covers, etc. for each of those 3 “properties” you're setting up.

Next.

Set up twitter and Instagram. Don't spend a lot of time there, though.

Create your graphics and make a few posts.

A handy tool I use nearly every day for this sort of stuff is Stencil.

You can also use Canva. There are other tools you can use to make nifty graphics.

Now, get to it! Any questions, please comment.

Like these tips? Want more just like this PLUS a shit-ton of internet marketing training? Check out Level 1!

Your Thank You Page

Your Thank You page
Sell something on your Thank You page, would you, please?

For what, you might ask?  

Time to build your thank you page, duh!  

You can build it straight in WordPress or make it pretty using Thrive Themes.  

(That's an affiliate link, by the way. If you sign up, they pay me a commission.)  

Two important things to remember:  

1. Make sure you deliver what you promised.  

If it was a free report, deliver it right here.  

I often use Amazon S3, but I've begun cutting out the “middle man” by just sharing a link to where I have that report on Dropbox.  

Paste the link into some good anchor text right there on your thank you page.  

2. Offer something for sale. There, I said it. Most newbies and many pros alike refrain from selling anything on their thank you pages.

Check this out.

How do I know? I sign up for newsletters and “ethical bribes” all the time. Almost nobody does.  

Why? Fear, I guess. Fear nobody will buy.  

Guess what?  

When you don't make an offer on your sales page, nobody buys.  

So what if only 1 in 1,000 buys?  

That's one more than you would have gotten.  

What to offer on your thank you page?  

Offer something that aligns with what you just gave them.  

But bigger, more valuable. You don't even have to create the product – it could be an affiliate offer.  

Just. Do. It!  

Okay?


Here's a link to past emails in case you missed anything: Email Archive.  

Any questions, you know what to do.  

And don't forget to share this post with your crew.  

Like these tips? Want more just like this PLUS a shit-ton of internet marketing training? Check out Level 1!

Cheers,
Bill

Be Creative & Entrepreneurial

It's never too early or too late to start!

NOTE: Reprinted from Solo Build It

Hello!

We’ve looked to Thomas Edison and Henry Ford for inspiration in our quest to become a successful solopreneur. Those men were giants of industry, and contemporaries, back in the late 1800s.

Let’s now fast forward 25 years to a young man growing up in the midwest. Bouncing around from Illinois to Missouri to Kansas, young Walt took whatever jobs he could find, like delivering newspapers. He did whatever he could to make ends meet. He took night classes at the Chicago Academy of Fine Arts. Initially, he wanted to create cartoons and drawings for the papers.

No one would hire him.

But he kept at it. He landed a job creating advertisements for a bank, and then, when his first startup with his brother was struggling, he worked for the Kansas City Film Ad Company.

You see, Walt Disney wasn’t going to wait for some investor to come along and hand him a check. He knew that he was going to have to figure things out on his own, and be ready for whatever opportunities arose.

In 1920, while working at that same company, Walt was allowed to take home one of their film cameras to experiment with. He had been reading about how animated cartoons were made and wanted to try some things on his own.

The result was the creation of a series of animated cartoons that were wildly popular in Kansas City, and launched the rest of Walt Disney’s animation career.

“The way to get started is to quit talking and begin doing.” – Walt Disney

While many of us may lack Walt’s creativity when it comes to cartoons, we can all take a page from his determined resolve to keep working and trying, no matter what. He never lost sight of his dream to be a successful animator — and to make people laugh — and we can all agree he was incredibly successful.

If you’re waiting for angel investors, or a business loan, or a Kickstarter campaign, consider whether that’s really necessary for what you want to accomplish.

Think back to our last conversation about perfection, and the need to first do market research, and then bring a Minimum Viable Product to market as quickly as possible.

“Stay self-funded as long as possible.” —Garrett Camp, founder of Expa, Uber, and StumbleUpon

Ready to get started? Check out Solo Build It.

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