Category Archives for "Internet Marketing"

Internet marketing is a catch-all phrase that means marketing and promoting your goods or services online.

Latent Semantic Indexing and Why It Sucks

latent semantic indexing (LSI)
Yeah, yeah, yeah…I know, it should be “fewer gurus” but it's not my quote

Ah, SEO…every wannabe internet marketer is an expert on SEO.

So they must know what LSI is, right?

Of course they do(n't)!

But even if they did know what Latent Semantic Indexing meant, would they know what to do with it if it fell in their lap?

Of course, they would(n't)!

All kidding aside, LSI was and maybe still is a big deal in the search engine world. But should you try to use it in your website content?

I guess it couldn't hurt. (Well, like everything, it actually can, but can we quantify it? No. Probably not.)

The idea with LSI is that you use synonyms in your blog posts that cover your targeted keyword phrase (like dog training coupled with “teaching your puppy” and “how to train a canine,” etc.)…

But the bottom line is that your writing makes sense to actual real human beings.

Google is smart enough to know what ALL the synonyms are for ALL of the words you use on a page. You don't have to cover 15 synonyms in order for Google to rank your site higher than another.

They've done the work. Now you just have to write naturally and not “keyword stuff” your content with words that mean the same thing!

No need for a Roget's Thesaurus. I knew you'd be relieved.

The point is this: Google (or somebody) made a cute new term and some “leaders” or “gurus” in the industry took the term, made some shit up, and sold it to you.

The goo-roos do that with every damned thing.

Better for you: Tell a story. Give a reason to “buy” what you're “selling.” Give your reader a takeaway (“buy this” or “do this”). Teach them something. Give them value.

And forget about acronyms.

My YouTube Channel

Hey there! Above is my new intro to the renewed Internet Marketing Muscle YouTube channel.

Please give it a watch, subscribe, and tell me what you think in the comments.


Influencer Marketing

Have you heard of influencer marketing? The idea of working with an influencer — a thought leader in your field or a smaller niche — may not be totally foreign, but it’s more complex than reaching out to whoever has the most followers on social media. There are three types of influencer (aspirational, authoritative, and peer influencers), and the best option for you will vary depending on a few key factors. If you’re struggling with content outreach or want to take advantage of the growing trend of influencer marketing, read on.

First, to find the best influencers to work with, create a list of the most important voices in your industry (this may include any combination of the three influencer types listed above). Second, you can narrow your list by taking a closer look at each influencer’s activity and audience. Factors like how active the influencer is and how the audience responds are very important. Finally, you need to find people who have content to offer that’s relevant to your brand. Working with these individuals to get your content to their followers — and even offering to promote their material in return — is one way to generate buzz for your products or services.

These are critical steps in your search for effective influencers to amp up your marketing strategy, but this is just the beginning! Check out this white paper by CopyPress and Intellifluence to get a better idea of how to connect with industry thought leaders, how to increase your sales through these relationships, and when it might be time to cut ties with an influencer.