Category Archives for "Email Marketing"

Email Marketing Guide for Beginners

Email is an indispensable communication tool for our business. This is because it is a free, fast and reliable form of communication that is accessible to everyone with an internet connection. It allows users to foster and build lasting relations irrespective of distances with both prospects and customers.

E-mail is most widely used as a prospect conversion and customer retention. E-mail can particularly be an effective push for your online communications outreach. It comes in handy for customer retention as it can help in targeted email campaigns where your message can be pushed out to customers to inform and remind. As a two-way form of communication, it is valuable to gather feedback and prompt actions from your audience.

Source: Email Marketing Guide for Beginners – Small Business Trends

How to Let Your Subscribers Mute Your Emails

Give your subscribers the freedom to choose what content they want by letting them “mute” your emails.

Not every subscriber will be as excited as you are about your new product, promotion, event ⏤ or whatever cool new thing you’re ready to share. Until now, they’ve only had two choices: ignore your emails or unsubscribe. But there’s a third option: 

Let them “mute” your promotional emails. 

Instead of unsubscribing from ALL of your emails, subscribers can choose to mute those particular emails, and still continue to receive other emails from you. 

This allows you to send to subscribers who actually want to receive those particular emails. You’ll likely see higher open and click rates, increased conversion rates, and more revenue generated from this targeted audience. 

Simply include a “mute” button or link in your emails.

Then, using AWeber’s broadcast automations, apply a tag to any subscriber that clicks the “mute” link or button. You can then exclude subscribers with the tag from future broadcasts about that particular topic or promotion. 

Watch this 8-minute video to learn how to add a “mute” button or link to your emails, and create a segment of interested subscribers.

Some Email Stats

Email is your best bang-for-the-buck marketing channel.

NOTE: Make sure you read the PS near the bottom – it's very important).

Here's your “cut to the chase” link – https://internet-marketing-muscle.com/aweber-training/  

Did you know?

  • Nearly 250 BILLION emails will be sent today.
  • For every dollar you spend on email, you get a return of $38!
  • Engagement rates on emails are TWICE that on Facebook.
  • Over 70 percent of consumers WANT email as their primary source of communication between them and a company.
  • Almost 90 percent of smartphone users actively check email on their phones.
  • 3 BILLION people use email every day.

Those are some REALLY BIG NUMBERS, no?  

My point?  

If you aren't using email in your marketing, you're missing out.  

Ever notice how who we consider “expert marketers” send out daily emails? Sometimes, they send out multiple times a day.  

And their stats prove it:

They sell more.  

But maybe you don't want to sell. (Yeah, right.)  

Or you don't want to “piss off” your subscribers.  

You need a mental shift. You do.  

Think a little differently (screw you, Apple and your “think different” campaign from the '90s)…  

Think about how your subscriber feels when you don't communicate with them…  

…when you don't share your knowledge with them…  

…when you don't let them in on an insider secret or deal.  

You let them down.  

It's YOUR JOB to inform, to confer your knowledge to them, to teach.  

That's what I try to do with you. I'm your professor.  

I don't hide things from you. If I find something cool, I share it with you.   That's how email SHOULD work.  

Switching gears. Last week, I told you about some training I bought. It was really good. Perhaps some of the best training I've ever seen in the marketing realm.  

So I bought the private label rights to the training.  

I really want you to take a look at it.  

If you want to maximize your email marketing efforts, you need to learn the nuts & bolts of Aweber.  

This training does that.  

There are two ways to buy:

  1. Here or
  2. Here

The first way is to buy right through the purchase page link.  

The second is to sign up for my Level 1 membership where you get the Aweber training included.  

It's your choice. But please pick one. It doesn't matter to me which one.  

I really think you'll learn a ton and get over the hump on not knowing enough about the system that you won't use it at all.  

Here's a brief summary of what you get in the training:

  • Aweber system overview
  • List Creation and Settings
  • How to Import Subscribers
  • Forms
  • How to Create Broadcasts – Part 1
  • How to Create Broadcasts – Part 2
  • Follow ups
  • Blog Broadcasts
  • Basic Automation
  • Tracking
  • Reporting
  • Parsing & Integration
  • Introduction to Campaigns
  • Creating Campaign Messages and Specific Campaigns
  • Creating A Trigger and Using the Canvas
  • Actions
  • Customize Actions
  • Activating and Editing a Campaign
  • Conclusion and Campaign Wait Time

https://internet-marketing-muscle.com/aweber-training/  

Cheers,
Bill

PS – You can get the Aweber training today for $20.

OR you can be even smarter and become a Level 1 member today and get the Aweber training PLUS:

  • WP Prime
  • WP Content
  • Internet Marketing 101
  • WP Speed
  • Niche Marketing
  • Checklist Marketing
  • The Mind Method

Now, it is a $10/month recurring membership. I am adding loads of content every week, so you'll probably never run out of training material.

Want to Learn How to Use Aweber?

aweber training
It's time you take your email marketing to the next level.

Make sure you read the PS near the bottom – it's very important.

Here's your “cut to the chase” link – https://internet-marketing-muscle.com/aweber-training/

As you know, I'm a big fan of Aweber. I've been using them for my email marketing for at least 10 years now, and I love them.

One of the biggest mistakes I made early on in my internet marketing career (really it was affiliate marketing) is that I didn't start out building a list of subscribers.

I think it took me 4 years to figure out that “the money is in the list.”

Damn, I'm stupid. Don't be like me.

Please, I beg you, in all of your internet marketing endeavors, PLEASE create a subscriber list and mail to them at least once a week.

Don't worry, most won't mind.

And do it even if you're just “affiliate marketing.”

Heck, that's probably the BEST time to do it. Here's why:

If you just send your traffic to an offer page, you will NEVER know anything about your audience. You won't have their name, number, or email address. Heck, you may not even know if they buy.

At least when you sell your own product, there is a good chance you got at least a name and email address. And you KNOW exactly who bought from you.

Anyway, why did *I* hesitate so long before I took up “email marketing?”

Fear.

Yep. Fear. I was afraid to learn something new. I was afraid I was going to fuck it up.

I was afraid people would get mad at me if I “emailed them too much.”

Don't worry – people who believe that can unsubscribe.

I don't recommend spamming anybody. But if you offer good, solid, sound information in your emails with a little promo thrown in, you're good.

Hey, it's what a marketer or salesman (or woman) is supposed to do: SELL.

Duh.

Anyway, I stumbled across this training for Aweber last night and bought it.

I also bought the PLR rights to it, so I can sell it as my own.

I should probably sell it for $50 or more. But I've got it up here for $20:

Aweber Training

It's 20 videos. The videos cover the gamut:

  • Overview
  • List Creation and Settings
  • How to Import Subscribers
  • Forms
  • How to Create Broadcasts – Part 1
  • How to Create Broadcasts – Part 2
  • Follow ups
  • Blog Broadcasts
  • Basic Automation
  • Tracking
  • Reporting
  • Parsing & Integration
  • Introduction to Campaigns
  • Creating Campaign Messages and Specific Campaigns
  • Creating A Trigger and Using the Canvas
  • Actions
  • Customize Actions
  • Activating and Editing a Campaign
  • Conclusion and Campaign Wait Time

All this and more, of course!

Get it today.

Cheers,
Bill

PS – You can get the Aweber training today for $20.

OR you can be even smarter and become a Level 1 member today and get the Aweber training PLUS:

  • WP Prime
  • WP Content
  • Internet Marketing 101
  • WP Speed
  • Niche Marketing
  • Checklist Marketing
  • The Mind Method

Now, it is a $10/month recurring membership. I am adding loads of content every week, so you'll probably never run out of training material.

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