I know you may be getting tired of me continually posting “non marketing” stuff, but let me just tell you, there's a marketing lesson in everything I publish.
YOU just have to dig for it sometimes. I have faith in you–you can do it.
Just remember, nearly everything you do is marketing. I won't go into that diatribe today, but just know that you are in the business of selling you every single day.
People generally don't buy from people they don't know, don't like, or don't trust.
So you need to keep those three things in mind every single minute of every single day:
As Warren Buffett has famously said,
“It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you'll do things differently.”Warren Buffett
How you behave in your “off hours,” what you post on your “personal timeline,” and even how you dress (what you wear) can will have an effect on how people perceive you.
Perception is reality.
You may think it doesn't matter. Well, it may not matter to you. And you may not care how someone behaves, what they write and share on social media, or how they dress.
But others may. And they could be somebody who would buy from you but they either don't know you well enough, don't like you, or they don't trust you.
I've drawn a line in the sand that says if I don't like your political beliefs to the extent that those beliefs run counter to mine in a significant way, then I won't do business with you, whether I'm selling to you or you're selling to me.
I get to make that determination. You don't.
Same goes when we flip the scene. If one of us won't do business with the other no matter what, then business doesn't get done. Let me tell you: Sometimes, this stuff really does get in the way and it sours the business relationship, so my feeling is let's just get that out of the way from the get-go.
Now, I said I wasn't going to go on a diatribe. I guess I just did. Sorry about that.
But what prompted this was “National Hat Day.” I didn't know today was a hat holiday, but a smart marketer sent me an email about it and told me so.
There's always opportunity to sell. There are always opportunities to build relationships. There's always a chance to redeem yourself in the eyes of others.
And there's always a chance that you'll mess it all up if you're not careful and always remember Buffett's quote above.
There are an awful lot (funny play on words there) of people right now regretting a spur of the moment decision they made.
Don't be one of those guys. Their reputation may be permanently sullied. They may go to prison and/or face hefty fines. Stand up for what you believe in, sure. I'm all for it.
But know that the world is always watching and judging. Be ready for that.
I fell asleep early last night, only to be awakened by a wind and rain storm that was crazy.
Crazy is a relative term. I have never been in a hurricane or tornado, so this storm wasn't that big of a deal. It's kind of like saying, “Whew, that 4.0 earthquake was something else!” when I've been in ones 2 or 3 points higher.
But still…power lines and trees are down everywhere in my sleepy little town. Luckily, our power never fully went out. There were frequent flickering lights though.
And I made sure to check that the trampoline hadn't flown away. It's cinched down but with all the rain, the stakes are a bit loose at the moment. Time to re-do.
Yes, schools are closed today due to wind. Well, really, due to the power outages that last night's windstorm wrought.
The kids are happy. Mom isn't.
Ready for some cool content? Me, too. I'm getting things lined up. Stay tuned. Look for an email soon. I'll post here, too.
Here's something I just picked up. Jim Daniels has been an internet marketer since the internet began. He's a true legend and trailblazer. This offer is his “swipe file” for the affiliate promotions he does. If you buy this, you won't have much work to do, other than driving traffic to these offers. It's really quite simple stuff.
Cue Madonna's “Holiday,” off her best album ever (fight me). But I'll get to her in a minute.
Today is National Clean Off Your Desk Day. In that light, I'll be doing what I do every day: Shuffling papers from one desk to another!
I can't seem to ever have a clean desk. But I think I know why: I don't care!
I was talking about this a bit ago, that we have a calendar full of holidays. On its surface, it seems nice (I just said that in my in-the-head voice that sounds a lot like Borat).
But it's all so superficial. I mean really? National Clean off Your Desk Day? Tomorrow, it's National Pharmacist Day. I'm not kidding.
What do marketers do when confronted with inanity? First, we mock it. Then, we sell it.
Some idiot once said, “A clean desk is an indication of a clear mind” or something silly like that. I think it shows the dude has way too much time on his hands, he's bored AF, and he doesn't use his natural creativity for good. He stifles it with “order.”
Moving on. (You see, I didn't try selling you on clearing off your desk OR into buying a wall calendar. I'm what you call “a good guy.”)
Go on, you know you want one.
Some people hate her, some love her, and some lust after her. Count me in all of the above. Her first album, self-titled Madonna, is her best. I've got it on vinyl. It's nearly $37 at Amazon. I wouldn't sell you mine for less than $500. Seriously.
When I dragged my old turntable out of the “Harry Potter closet” (the one under the stairs), it was one of the first I spun. It sounds as good today as when it was first released in 1983. It really does.
But there was something wrong with my old turntable. The drive mechanism would stick and cause the record to skip. No bueno.
So I had to get a new one. It's pretty good. The best part: USB! I can record straight to my PC now.
I'm a happy man.
After yesterday's events, I feel like I need some time away in the mountains. I fear it's only going to get worse. Maybe even wind up with President Joe Biden getting assassinated.
Geez, people, settle down.
Anyway, you didn't come here for politics and I'm not really enjoying writing about it here. Presumably, you're here to learn about marketing, technology, and running a business.
So that's what we'll talk about today. Pick one. Go ahead, pick one.
Okay, good choice.
Running a business is serious stuff. It's not for the faint-of-heart. If THIS is your business, you know right now, especially after the tumultuous year 2020 was, that a LOT can go haywire and you need to get your ducks in a row at lightspeed.
I'm not here to give you legal advice. Find a lawyer or Legal Zoom to do that. There are many ways to set up a small business entity, from a legal entity standpoint, but there are three basic ways:
As I said earlier, I'm not going to give you legal advice. I will tell you the easiest one to set up is a sole proprietorship. You really don't need to do much. You may have to file for a fictitious business name. Then you track everything as an individual would.
From my non-legal perspective, this is the ONLY business I want to run. I've had a corporation and it was a pain in the ass. It was also fairly costly and was bogged down by red tape and taxes (great name for a country band).
When I was getting my MBA, I had a professor who swore by LLCs. He said they were easier to set and administer (compared to a corporation) and just slightly more difficult than a sole proprietorship, with the added and important benefit of insulating you personally from legal liability for some things.
I don't know if that was true then, or now, so look into it yourself. It may be the “Goldilock's ‘just right'” solution.
I don't know.
Moving on…my new laptop arrived after taking a very circuitous journey around the globe. It started in China, hit Alaska, then California, then a couple states in the South, back to California (it missed the sunshine), and finally to Washington.
It's nice! The AMD processor seems to be far more powerful than the Intel i7 I have in my behemoth that I hated carrying around. It's a convertible (so can be a large tablet) with a touchscreen, SSD “hard drive,” and 16MB of RAM.
It's certainly no gaming laptop or business workhorse, but I didn't need or want either. It came in at an awesome price point and it's fully capable (and then some) of running everything I want it to run.
So I'm happy with it so far.
I was going to get the top of the line Google Pixelbook Go. It specs out nearly the same as my HP but with a 13.3-inch screen instead of the 15.6-inch I got. Mine folds into a tablet; I don't think the Pixelbook Go does. The Pixelbook's battery runs longer (up to 12 hours!) whereas the HP Envy may be lucky to get half that.
The Google product may have a better camera, but I really don't care.
Oh, and my HP was less than half the price.
Do these two stories relate in any way? Yes.
Get what you need. Not a bit more and certainly not less.
Keep that in mind when you set up your business entity and when buying equipment.
I'm going to keep this short today. Today was a day I hoped I'd never see: Masses of people storming a federal building in Washington D.C.
I'm not going to share my opinion or thoughts on this. You can guess where I stand. But I will tell you that four people died today in the violence and that's just sad.
I'm sad for them, their families, and my country.
I hope it doesn't worsen (or even continue) tomorrow, but I have my doubts and fear.