Beginning in the year 2002, blogs changed the online marketing world, quite possibly forever. While most people at that time started with various blogging systems, eventually most of them shifted to WordPress. WordPress has become so much more since then: A powerful website Content Management System that emerged from the need for a better blogging system.
If you read any popular blogging tips online, WordPress is often positioned as a tool that well, creates a blog. But an increasing number of marketers are finding that you can also use it as the most important tool upon which you can grow a profitable business empire. The most powerful function of WordPress itself lies in its ability to manage large amounts of text, audio and video content. After a dozen pages it becomes difficult to manage a static HTML site. Although you can use template-driven software as well like SBI or DreamWeaver, nothing beats the ease of WordPress.
Using premium blogging tools (many of them free), you can easily create a static website, an article directory, a WordPress-based membership site, a complete e-commerce site, an auction site, a portfolio site and so much more. As a matter of fact, you can also just about use it for anything.
Besides that, Search Engine Optimization is another important element. By default, WordPress is pretty good at optimizing and creating SEO-friendly content. However you can also get more serious and utilize simple WordPress plugins to further increase your SEO rankings and get better Yahoo, Google, or Bing rankings.
However, the best thing about WordPress is its flexibility. You can easily switch between WordPress themes, and improve its functions by using plugins and even some custom programming. PLUS, it's free.
If you aren't using WordPress yet, you should seriously consider doing so. The learning curve has reduced substantially in the past 3 years. At the moment it's so easy to use even a six-year old kid can figure it out. To power your online business, go ahead and use WordPress!
To discover more about WordPress, I strongly recommend that you signup for this training:
As a member you'll get tons of step-by-step video tutorials on how to use WordPress, web 2.0 technology, search engine optimization (SEO), making money from Google AdSense and affiliate marketing, and so much more. Get more information here: