An editorial calendar is used by bloggers, publishers, businesses, and groups to control publication of content across different media.
We are specifically talking about blogging at the moment but using an editorial calendar can (and should) be applied to social media as well as other channels like newspapers, magazines, and email newsletters.
According to Joe Pulizzi of Content Marketing Institute, “…(editorial calendars) are utterly critical for any content marketing program to be successful.”
Here's the full presentation:
Every once in a while, I'm reminded of Kevin Kelly's article, “1,000 True Fans.” Well, tonight, I watched a video of Kevin talking about the concept. It's a YouTube video:
And it fits perfectly into what I talk a lot about, especially in my Mastermind – building your audience.