Bill Davis
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    Why You Should Be Using an Editorial Calendar

    use an editorial calendar for your content marketing campaigns

    Using an editorial calendar will help your content marketing efforts

    What Is An Editorial Calendar?

    An editorial calendar is used by bloggers, publishers, businesses, and groups to control publication of content across different media.

    We are specifically talking about blogging at the moment but using an editorial calendar can (and should) be applied to social media as well as other channels like newspapers, magazines, and email newsletters.

    Why Use an Editorial Calendar?

    According to Joe Pulizzi of Content Marketing Institute, “…(editorial calendars) are utterly critical for any content marketing program to be successful.”

    • Why? Content marketing is a long-term play that requires a strategy, planning, and follow through. An editorial calendar helps with the planning, follow through, and tracking of your content marketing efforts.
    • In short, you lay out a plan and then schedule blog posts to accomplish the goals of the plan.
    • Without an editorial calendar, your content marketing approach looks like “spray and pray” rather than a well thought-out plan.
    • Bloggers are notorious for this haphazard approach, myself included.
    • An editorial calendar helps immensely with planning, but also in tracking progress and results.

    Best Practices with an Editorial Calendar

    • Create a content marketing plan.
    • Use the Editorial Calendar spreadsheet (link  — sorry, password-protected, only for my Mastermind members).
    • Plan around holidays and special events in your niche.
    • Include “mini content marketing” campaigns in your plan.
    • Use a WordPress plugin to assist.

    Here's the full presentation:

    One Thousand True Fans

    Every once in a while, I'm reminded of Kevin Kelly's article, “1,000 True Fans.” Well, tonight, I watched a video of Kevin talking about the concept. It's a YouTube video:

    Obviously, there's a lot more to it than just this. But I LOVE the concept. And it's scalable and malleable.

    And it fits perfectly into what I talk a lot about, especially in my Mastermind – building your audience.

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