Saturday, I went to a memorial service for my high school history teacher, William Batze. Or Mr. Batze, as he was referred to by most of his students.
Outside class, and after we were all out of high school, we just called him Batze.
His first daughter and I had been in the same schools (same grade) for years. His second daughter was a couple years behind.
They put on a great tribute to Mr. Batze's life.
I learned a lot about him that I didn't know.
And got to hear a lot of great stories from former students, fellow teachers, and friends of Batze.
I'm not writing here to tell you the whole story.
What I am here to tell you today is simply: Make it a great day.
It's largely a choice. Sure, sometimes the day just goes haywire and you're fucked no matter what.
You may be driving to the office and get rear-ended in traffic.
Or you could find out your best friend has cancer.
Or maybe your kid's principle called you to tell you that little Johnny got in a fight.
(All those things have happened to me. Shit happens.)
But you can choose to be positive or be negative.
Seize the day or let it seize you. Either way, it's a choice.
I don't like being out of control. I like it when I'm driving. And it doesn't have to be a car. I want to be the guy in charge.
When I feel like stuff just isn't going my way, it bums me out.
I often have to do a “daily reset”: Just STOP. Clear the head. Get into “flow.” Move on.
One thing I often say to myself when things just go south: Make it a great day.
I hope you're making it a great day today!
Really, why don't you read my emails?
Do they suck? Too many? Too often?
Too many other things to do?
What is it?
Now, I know you may read my emails…but this is more a blanket question.
A lot of my subscribers don't read them.
Why not just leave?
Hell, it's what I do…if I don't read an email from someone for like a month, I unsubscribe.
You can always go back and subscribe again.
So what's the motivation to stay?
I know for me it's laziness. But y'all know I'm lazy.
Rather than “deal with” my inbox, I just archive everything when I get to about 700 and start over.
I literally pay for it in the end. I have to rent more gmail space.
Laziness almost always leads to…
D – U – M – B
We make stupid decisions based on procrastination.
Sure, a couple more bucks a month isn't going to break you. (If it does, you have a whole lot more work to do – and I'm not judging. I've “been there, done that.”)
But over time, that shit adds up. Maybe that new BSO (which is funny, because it resembles WSO which is where most of us get our BSO's!) that you had to go into hock for you could have paid for with actual cash.
The point is, we all waste time on “stuff.” We buy crap we don't need. Keep stuff we should get rid of. Don't deal with stuff right under our nose.
It's funny – I have this conversation nearly every week with my near-teenage boy: “You're really smart. Probably the smartest kid I've ever known. You have talents that the vast majority of kids would die for. Yet your attitude stinks, your grades are crummy, and you don't do the work.
I get the same response from him that I bet I'm getting from you: Blank stare.
That's Rowan, by the way, not the near-teenage Liam I'm talking about.
I am the master at the blank stare, by the way. I developed it in retail and then perfected it when I worked for the phone company. I suppose I passed on the gene to Rowan 🙂
Anyhoo, get crackin'! Take care of business, as Elvis famously said. Pick a day of the week, set aside an hour, and just do the shit that's been gnawing at you.
You'll feel better.
Thanks for reading. Talk soon.
After a L – O – N – G week in Disneyland, I held my monthly Internet Marketing Mastermind meetup last night.
I gave a presentation on customer loyalty & retention.
I think it was well-received. We talked about interesting facts about customer retention, how much it costs to acquire versus keep a customer, and other things.
Like how 20 percent of your customers will comprise 80 percent of your revenue.
You know, the old “80/20” rule that Pareto is famous for.
He didn't coin the term, by the way. A management consultant by the name of Joseph M. Juran named it the Pareto Principle after Pareto noted that 80% of his peas came from just 20% of his peapods.
Learn more about the Pareto Principle here.
Digging a little deeper…
If you look at nearly anything in the world, you will see that a relatively small proportion of “X's” go hand-in-hand with a relatively large proportion of “Y's.”
For example, it's common knowledge that 20 percent of your customers make 80 percent of your revenue.
But did you know that 20 percent of the books on Amazon make 80 percent of the sales?
Or that if you solve 20 percent of your business issues you'll gain about an 80 percent “lift?”
What's even more startling is when you look at the “10 percent” or the “5 percent” or the “1 percent.”
For example, if you dug deep, you'd find that your top 10 customers out of 100 probably contribute 90 percent of your revenue.
On Amazon, about one percent of all Kindles sold have 10 or more reviews. And guess what?
They make about 99% of all the sales.
Weird, right? But good to know.