Through SEO, marketers can improve their websites’ rankings in Google’s search engine results pages (SERPs) and thus reach top results.
While doing SEO, however, there are some common SEO mistakes to keep away from. In case of committing any of these mistakes, marketers might end up harming their search ranking and reputation.
Below are seven of the common mistakes that you must avoid.
SEO Mistake #1: Optimizing your site for the wrong keywords
The first step in any search engine optimization campaign is to choose the right keywords for which you should optimize your site. If you initially choose the wrong keywords, all the time and effort that you devote to trying to get your site a high ranking will go down the drain. What good will the top rankings do if you choose keywords which no one searches for, or if you choose keywords which won’t bring in targeted traffic to your site?
The good news is that there are some warning signs that say you’re maybe optimizing for the wrong keywords. Amongst these, we find the following:
- Having little to no organic visibility
- Having high impressions with a low click-through rate
- Experiencing a high Bounce Rate or a low time on page
You can solve some of these problems using a good WordPress plugin like RankMath.