From time to time, I like to tell you what's on my mind, what I've got going on, and where I'm headed. This is one of those times.

If you've been paying attention, you have probably noticed that I've withdrawn a bit.

I've stopped doing webinars, my emails have been less frequent, and I'm not posting as much as I had.

There is a reason for it. I've been busy. Really busy with clients and projects. And family, too.

First, the family. We brought a little girl into the world near the end of last year. Our daughter's name is Conneely Asbury Tamisiea-Davis and she's almost 5 months old now. As you can imagine, my wife and I have been busy, have had our share of nearly-sleepless nights, and have been barely keeping stuff together as “Noodle” (as we call her) has kept us busy and wrapped around her little finger.

She's an absolute dream and the really cool thing is that her brothers love her immensely. Liam, our oldest at 7 years old, is the best big brother a little sister could ever dream of, and Rowan, now 5, and up to 5 months ago, our “baby,” has taken to her as well.

But with any change there comes challenges and we've all had our “grumpy moments,” myself included.

So there's that.

Then came the bitter realization that all the work I was doing to run webinars, create podcasts, and make new products and content…was not working like I had planned. I had expected a lot more of a following. While I did have some really loyal followers, I became discouraged and decided to pull back a bit.

I was putting a ton of free content out there that could be of immense help to a lot of people. I had also created a pretty solid coaching program that offered a ton of information for a really good price.

But to be completely honest, it's not very satisfying to put a lot of effort into some things and not really see any fruit for all the labor.

Most of the feedback I got from people was that they were inundated with information, didn't have time to watch webinars, or were already committed to some paid programs.

The conclusion I have drawn is that nearly every bit of content I publish, save for my blogging (like this post), will come with a price. It may not be a big price tag, but it will carry a financial cost. That way, whether 1 or 100 people buy, I will earn something and feel good about it.

Plus, I think the perceived value of giving away a bunch of stuff for free is ZERO.

But put a price on it and all of a sudden people value it more.

It's a little perverse, especially for this economics graduate (lower price means great demand; no price means even greater demand)…

Nevertheless…I digress.

Future plans are to build out a 3-part content marketing product. I'm not sure yet whether it will be a membership product (probably), a standalone eBook or video series, or something else.

But it will cover the material I've previously covered in my webinars this year plus more. Initial thoughts are that it will contain information on:

  • brainstorming
  • keyword research
  • article writing
  • onpage SEO
  • content curation
  • promoting your own content
  • content re-purposing
  • bonus material could include webinars, podcasting, presentations, mindmaps, etc.

Thoughts? Would you be interested in something like this? What price would you consider paying for something like this?

Please leave your ideas, suggestions, and/or feedback in the Comments. I'd love to hear your thoughts.


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  • Bill,

    The nice thing about our field is that there are always new people looking to learn. Get them in the funnel early.

    For those of us who have more experience, It’s good to get back to the basics sometimes. KW research, copywriting, content creation/repurposing, etc. are all things that are fundamental to the craft and remediation is often helpful to even veterans – it gives you a chance to wrap your head around ideas after being away from the source material learning other things.

    Yes, free is a great way to catch attention but the perceived value is far too low. I’ve also spent plenty of time with fruitless approaches, but I think that must happen with most people.

    Nothing ventured, nothing gained. Damn frustrating though.

    There really is a proliferation of “experts” offering content-way more than anyone could digest her or himself.

    I can’t really speak to price, because I don’t have the experience with product creation that you do.

    Any way you slice it, you’re a smart dude- I’m certain you’ll suss out the best solution

    -Jim

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