product vendor outreach

Summary: Is there a way you can get product vendors to promote your blog? I mean, it seems backwards, right? Well, there is.

This whole course is designed to teach you how to make money with a blog – namely, by promoting your affiliate links. But did you know that you can get the product vendors to promote YOU? It’s true.

How to Get Product Vendors to Promote Your Blog

The vendors whose products you’re promoting on your blog will often be eager to help you make sales in whatever way they can – especially if you’ve already demonstrated an ability to drive traffic and sales to their site.

The good news is that there’s one way to ask for help that also benefits you. Namely, by asking the vendor for an interview.

Here’s how it works.

You ask the product vendor to do either a live interview (on the phone, in a video conference or in a teleseminar) or a written interview.

Either way, the interview should focus on the product you’re promoting and any links mentioned in the interview should be your affiliate link.

Example: If you’re interviewing an ebook author about his rose gardening book, you can ask the author questions about rose gardening. Just like the posts you’ve written for your blog, this interview will end up being useful but incomplete. That means the interview offers useful rose-gardening tips and advice, but those listening (or reading) the interview will need to purchase the ebook to discover ALL the gardening secrets.

As mentioned, your affiliate link appears at the end of the interview (or whenever the product is mentioned), so both you and the vendor make money any time a prospect orders as a result of the interview. And the best part is that most product vendors will happily post the interview on their blogs or send them to their newsletter readers – which means you get free traffic and exposure for this interview.

In addition to making affiliate commissions through the interview, you can also promote your own blog. You can start the interview by saying something like this:

“Hi, this is [name] from [your blog link], and I’d like to welcome you all to

[complete your opening remarks]


Naturally, at the end of the call you can repeat your blog link, perhaps with a call to action. For example:

“I encourage everyone who’s listening to this interview to go to [your blog link] right now and read my review of [product name] – you might be surprised at what you discover!”

All of this sounds pretty good, right?

Here’s how to approach a vendor. Please note that it helps if you’ve already demonstrated that you can make sales for this person.

Subject: [Name], I’d like to interview you about [product name]…

Dear [name],

Hi, it’s [your name] here from [your blog]. I’m an affiliate for [product name].

The reason I’m writing today is to request a 30 minute telephone interview with you. I’ll use this interview to promote [product name] to my blog visitors and subscribers. You can also sell or giveaway the interview to your customers and subscribers, which they’re sure to appreciate.

Hit reply right now or call me at [phone number] to set up a time for the interview. I look forward to hearing from you!

[sign off/name]

P.S. I’ve already sold [number] of copies of [product] – this interview should boost your sales significantly. A good ROI on just 30 minutes of your time!

Tip: Of course you don’t have to rely solely on the product vendor to promote the interview. You too should promote it by blogging about it, linking to it on forums, sharing it with your social networks, posting ads on, and so on.

Today’s task: Approach the vendors whose products you’re currently promoting and request an interview.

Then tomorrow you’ll learn about forum marketing!


Blog Building 101, blogging, vendor outreach

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