People use social media to share pictures and videos, post updates, and connect with family, friends, and brands.
Likewise, brands use these social media networks to grow their audiences, conduct target market research, and increase platform engagement.
However, as social media evolves, it can be difficult for brands to determine where to focus their attention. And who has the time to engage on all social media platforms and apps effectively? No one.
So then, which ones should your brand use to connect with its audience? Well, that depends on a couple of factors.
Most brands don’t have the resources or, to be honest, the need to be on all social media platforms, sites, and apps.
In this guide, I’ll discuss the evolution of social media and the top social media networks. I’ll also get into the different brand benefits of each network type.
This will help you strategize where to put your focus, what you want to keep in-house, and areas you might want to outsource.
Source: 5 Types Of Social Media Networks And The Benefits Of Each One