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Guest article by Ashyia Hill
Selling tactics today are practically indistinguishable from their counterparts just a couple of years ago. The rules have changed and there are many new tools at your disposal. However, with these new tools, there are lots of new ways of committing mistakes. Video sales letters have a huge potential. But along with that potential, anyone interested in trying it out is also venturing into unproven territory. Read the rest of this entry
I just completed a set of 43 (yes, 43) training videos on how to do nearly everything in WordPress, from installation to configuration and customization, backups, use, and I even threw in some extras (okay, not some…a LOT).
If you want to get them before the price goes up to $97, go here:
The Ultimate Guide to WordPress
Right now, they’re priced at a door-busting $9.95. Yes, less than a hamburger in San Francisco.
A friend and I were talking about putting together a series of videos, suitable for YouTube, but neither of us has the kind of equipment necessary to do a Hollywood-quality movie.
So we improvised.
Here's how to create a simple video from software you may have laying around. Like Powerpoint and Adobe Premiere Elements (Elements is really inexpensive and you can use a Powerpoint substitute like the one in OpenOffice). Any presentation program will work as long as you can save or export each slide as an image (JPEG or PNG for two examples).
It's a 3 step process:
If you want to get real fancy, you can import music too. Add titles, graphics, etc. Plus, you can embed links in the video such that when a user clicks on a link, he's taken to your website. This would entail Step #4:
Once your video is "on the air," tell everybody through Facebook, Twitter, Ping.fm, etc. and hope it "goes viral."
If it does, you could very well see hundreds, if not thousands, of hits to your website.
You can use videos to drive people to your own site, an affiliate site, or to a squeeze page to capture their contact info. The possibilities are endless.
