Archive for 'traffic'

List Building 101 Tip #57 — Pay For PPC Traffic

Monday, August 2nd, 2010 at 11:00 pm  
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While we all want to rank at the top of the search engines, it often takes a while.

But, there is a way that you can zoom your site to the top of the search engines in minutes. The trick is to invest money into Pay Per Click traffic. You simply bid on keywords, create a small ad, and send people to your squeeze page.
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Your ad copy should be compelling, and give people a reason to visit. You might even spell out that you’re giving something away for free. Then, all people have to do is sign up for your list to get their free item. It is then up to your autoresponder messages to take over, build a relationship and help you make sales.

Of course, pay per click, like any advertising should be tested before spending too much money to ensure that you’re getting a good return.

List Building 101 Tip #53 — Add Your Site to Directories

Monday, August 2nd, 2010 at 6:56 pm  
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One of the best ways you can make sure you generate lots of traffic and recognition is your niche is to add your site to directories. There are some directories that are niche specific, and others that are more general. The point is that the more places that contain a link to your website where your opt-in forms are, the better.
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Another benefit to submitting to directories is that you’ll get more back links to your website. This will help your search engine rankings for sure!

If you’d like to outsource this, here’s an excellent service:
Directory Maximizer

List Building 101 Tip #52 — Offer an Incentive

Monday, August 2nd, 2010 at 5:42 pm  
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While you might think that you’ve made the benefits of signing up to your list very clear, you’ll find that you can increase conversions if you offer some kind of incentive to sign up. This might be in the form of a sneak preview of a premium product, a free white paper, e-books, or an e-course.

The important thing is that you make an offer they can’t refuse — something free in exchange for a simple e-mail address.
Promoting Your List
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Promoting your list is one of the most important pieces of the list-profit puzzle. If no one knows about your list, no one will be able to sign up. That’s why promoting your list on your website is essential and it’s why I will keep repeating it until I’m sure that you’ve done it.

In fact, even if you get everything else on this list right but don’t have the traffic, you are never going to have the profitable list that you want.

The other steps are important, but once your list is created and ready you really need to focus on your promotional strategies to grow your list to bigger sizes!

List Building 101 Tip #97 — Re-Examine Your Opt-In Box Positioning

Sunday, August 1st, 2010 at 3:30 pm  
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In the early stages of this series, we discussed proper opt-in box positioning. Hopefully you have been testing different positions to see what works best. Keep in mind that the more boxes you have (within reason) the better. Once you start getting a high level of traffic, small changes can make a huge difference.
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This goes hand-in-hand with testing your headlines and your copy.

Tips to Increase Ranking and Website Traffic

Sunday, August 1st, 2010 at 4:11 am  
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Here are 14 quick pointers on getting increased website traffic and search engine rankings:

  1. Create a site with valuable content, products and services.
  2. Place primary and secondary keywords within the first 25 words in your page content and spread them evenly throughout the document.
  3. Research and use the right keywords/phrases to attract your target customers.
  4. Use your keywords in the right fields and references within your web page. Like Title, META tags, Headers, etc.
  5. Keep your site design simple so that your customers can navigate easily between web pages, find what they want and buy products and services.
  6. Submit your web pages to the most popular search engines and directory services. Hire someone to do so, if required. Be sure this is a manual submission. Do not engage an automated submission service.
  7. Keep track of changes in search engine algorithms and processes and accordingly modify your web pages so your search engine ranking remains high. Use online tools and utilities to keep track of how your website is doing. Market Samurai rocks for both keyword research and rank monitoring.
  8. Monitor your competitors and the top ranked websites to see what they are doing right in the way of design, navigation, content, keywords, etc. Pay special attention to the top 2 search result sites: Try to emulate them. After all, if you can't beat 'em, join 'em!
  9. Use reports and logs from your web hosting company to see where your traffic is coming from. Analyze your visitor location and their incoming sources whether search engines or links from other sites and the keywords they used to find you. Publish more content like this!
  10. Make your customer visit easy and give them plenty of ways to remember you in the form of newsletters, free reports, coupons, RSS feeds, easy bookmarking, etc.
  11. Demonstrate your industry and product or service expertise by writing and submitting articles for your website or for article directories so you are perceived as an expert in your field.
  12. When selling products online, use simple payment and shipment methods to make your customer's experience fast and easy.
  13. When not sure, hire professionals. Though it may seem costly, it is a lot less expensive than spending your money on a website that nobody visits.
  14. Don't look at your website as a static brochure. Treat it as a dynamic, ever-changing sales tool and location, just like a real store.
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