Archive for 'Search Engines'

Posting Frequency

blog posting frequencyAh, this post has two purposes. First and foremost, I wanted to tell you why I’ve been pretty quiet here on the site.

I’ve been busy :)

I got together with a fellow internet marketer and we did a joint venture. It did pretty well and opened a couple doors. We’ve been working on a lot of simultaneous projects since around September. We did our first WSO near the end of September (you can see it here–it was called “The Ultimate Guide to WordPress“) and have put together quite a nice portfolio of products and websites.

Here are a few:

ProfitPathz.com — this is our joint webpage where we announce products we’ve created together as well as talk about industry news, special offers, and concepts, strategies, and tactics for building an online business.

Deal of the Week Club — a membership where you will get at least 4 products from us each month just for being a member. It’s super affordable, too.

IMGooglePlus.com — our latest mini-site, where we offer a special report on the WHY and HOW to set up Google+ Pages for a business.

Weekend Product Builder — here, you can get access to a handy report that shows you how to build a product that you can sell online over the course of a weekend.

Weekend Blog Builder — another “build it in a weekend” site, this time about blogging your way to profits.

That’s just a few of the things Bryan and I have done over the course of the last 4 months. Time has really flown!

But the other point I wanted to make here is posting frequency in general.

What is a good posting frequency for a website or blog? While there is no perfect answer, what I can say is that you will get better results with higher posting frequencies than with low frequencies.

Once per week is far better than once per month. Once a day is better than once a week. If you have the time, posting 2 or 3 times a day would be awesome.

Look at news sites. They post dozens if not hundreds of times per day. They get a lot of traffic!

Why? Well, first, they are posting what people want to read. There is literally something for everybody if you post enough varied content.

Second, the search engines spider their sites every few minutes, just to keep up. This can send waves of traffic your way because the search engines tend to rank higher those sites that they spider most often.

Third, your content may just get picked up by one of the search engines’ offshoot news sites (think Google News). If that happened, your website could be flooded with traffic in a matter of minutes.

All good things.

Which means that even though I am working on JVs and other projects, I have to keep posting here.

I will do my best to post here at least once per week–hopefully, much more frequently than that.

5 x 5 A System for Building Backlinks

5x5 system for building backlinksAs you know from reading anything here, building backlinks is one of the most fruitful things you can do. Backlinks:

  • Build ranking in the Search Engines
  • Drive direct traffic, too (don't discount this one)

Put don't put all your backlinking eggs in one basket. Many IM guys try one tactic and that tactic may work – for now. But what if the Big G catches on?

For example, linkwheels are pretty popular. The idea is to get backlinks to a "money page" by writing articles and submitting them to popular article directories as well as Web 2.0 properties like Blogger.com.

One popular linkwheel method goes something like this:

  • Write article. Put in two links – one to your "money page" (the page you ultimately want visitors to see and act on) and one to a Web 2.0 property.
  • Write a second article or post with 2 links again, this time one to your money page, the other to the first article (prior bullet).
  • Repeat, always linking to your money page with one link and with the other link pointing to the last article you posted.

This is all fine and good. What you're doing is building the rank and PR of the articles and posts to Web 2.0 properties (by backlinking to them) as well as getting a ton of backlinks to your money page.

However, linkwheels are pretty easy to spot. Especially if you do your linking with the same properties and in the same sequence every single time (so, don't do this).

What if Google decided that it would discount – or worse yet, disregard - any backlinks from linkwheels? Not that they would or have plans to, but what if they did and this was your only (or primary) backlinking methods?

You would be screwed, plain and simple.

So what I do and wholeheartedly recommend is to diversify your link building methods.

5 x 5 A System for Building Backlinks

I have a very simple system that I follow every day until I'm comfortable with my website's position in the SERPs. I call it a "5×5" system, very similar to a very popular strength-training system in the bodybuilding field.

Here's what I do (every day), put very simply:

  1. I make 5 comments on other blogs. I don't necessarily care about PR or whether they are "do follow." I just make 5 value-added comments. One tool I use for this purpose is Comment Kahuna.
  2. I make 5 forum posts in relevant forums. The purpose here is two-fold: One, I get the backlink, and Two, I build credibility in my industry.
  3. I use "Angela's Backlinks," a very popular service that gives you roughly 30 high PR sites you can visit to get a backlink each month. (I know, 30 sites is only good for 6 days of backlinking here, but I have been a customer for quite some time and each month I can go through old packets to fill in 5 a day for a month). I highly recommend this service! Especially for a brand-new site. There really is nothing better than getting 30 very high PR backlinks when you first fire up a website.
  4. I submit my site to 5 directories a day. There are a host of sites that have nifty indexes of literally thousands of web directories. Just find the appropriate category and then find the "submit URL" button. I used to use Directory Submitter by Brad Callen, but it seems to have been taken down and I lost my original copy. But everything you need is on the web – you just have to find it.
  5. I make 5 submissions to social media sites like digg, StumbleUpon, Facebook, Twitter, and the like. A good "meta" social bookmarking site is Social Marker.

This is the bare minimum that I do with a new website. I also write a TON of articles, set up dozens of Web 2.0 properties, etc. I'll write more on this later. This will give you a really good start on building backlinks to a brand-new blog.

If you do the math, you'll have 750 backlinks by the end of your first month. Not bad. In fact, good enough to rank very high in the SERPs for well-chosen long-tail keywords.

I do have a few tricks up my sleeve for automating some of this, but I'll leave that for another post. If you want to learn more about any of this, just leave a comment.

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Yahoo Answers is yet another way that you can get traffic to your website. {{{List_Building_101|premium}}}People ask questions on this site on a variety of different topics – and you can provide answers. Yahoo Answers also tends to rank highly in search engines like Google, and people who need answers can search all the old topics as well as start new ones!

This is great for you when you leave an expert answer with a link to your website. Keep in mind that Yahoo Answers strives to keep the spam away, so make sure that the page you have linked to is actually helpful and relevant.

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While we all want to rank at the top of the search engines, it often takes a while.

But, there is a way that you can zoom your site to the top of the search engines in minutes. The trick is to invest money into Pay Per Click traffic. You simply bid on keywords, create a small ad, and send people to your squeeze page.
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Your ad copy should be compelling, and give people a reason to visit. You might even spell out that you’re giving something away for free. Then, all people have to do is sign up for your list to get their free item. It is then up to your autoresponder messages to take over, build a relationship and help you make sales.

Of course, pay per click, like any advertising should be tested before spending too much money to ensure that you’re getting a good return.

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One of the best ways to get traffic is to search engine optimize your website. When people want to find something, they generally go to the search engines to find relevant websites. If your website is at the top of the search engines for certain keywords, you’ll be able to get a lot of targeted traffic and help your list grow in the process.
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There are many different aspects to search engine optimization that you need to pay attention to. The first thing to do is research keywords that are related to your niche. It is ideal if these keywords are highly searched and have low competition in the search engine results.

Then, create content based around these keywords that will help you rank more highly in the search engines. You should also work on getting backlinks to your website, to boost your credibility in the eyes of the search engines. Backlinks are nothing more than getting OTHER websites to link to yours, preferably ones that are established, quality websites.

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