Wil Mattos gave us some awesome information on how to build a business rather than just “making money online.” He emphasized setting goals, making plans, tracking progress, and executing. Good stuff that most of us internet marketing types neglect to put much thought into.

Jay Boyer told us his story of how he went from “Zero to Hero” in 20 short months. Actually, Jay sold himself short. I remember Jay from last year, where he got raked over the coals for having never done anything with an interview series he had done. I think he sat on it for about 4 months before the Practical Profits leadership kicked him in the ass to get the job done.

Now he’s making in excess of $20,000 a month. Super inspiring.

Jason Fladlien gave his usual machine-gun-style lecture. This time, he talked about something that he’s probably the best at: Productivity. Massive productivity. Anyone in this business ought to buy his course, “Double Your Productivity for Life.” It’s really no joke. He’s the master.

Tim Castleman gave his usual jaw-dropping yet content-filled talk. Lots of awesome advice on how to set yourself up for passive and residual income through affiliate marketing. I think this may have been the best information (i.e., most immediately actionable) of the day.

Rachel Rofe told us how to get massive exposure through “traditional media,” while breaking all of our hearts by telling her harrowing childhood story of physical and mental abuse and how she broke out of it. Very moving. She opened herself up, became totally vulnerable, and showed us all some real bravery and perseverance. I’ll never think of “transformation” in the same way again–EVER.

Finally, James Jones showed us an awesome way to build small stream of income by using expired domains. This one was a gem as well. You could literally take this one to the bank, right now.

We also were able to participate in a pretty cool “speed networking” session, where each of us sat face to face with our fellow Practical Profits participants, told them what we did, what we planned on doing, and why we were here, while they reciprocated. Got to meet a lot of fascinating and smart people last night.

Kind of overwhelming though to have it go on for 2 hours. Brain was mush when I was done

Day 2 is today. John Rhodes is up first, followed by Keith Dougherty, Zane Miller, and Brian Johnson.

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Tip #7 — Don’t Spam People!

It can seem awfully enticing that all you need to to make money is send an e-mail. This leads certain people to the dark side. Of course I'm talking about spamming. Even if their intentions started off good, spamming is highly tempting, and the laws can be confusing.{{{List_Building_101|premium}}}

Spam is when you send unsolicited e-mails to people, and is actually against the law to do. The spam law states that you must make sure that you make it easy for people to unsubscribe from your list (a link at the bottom of the message is best) and that they have subscribed in the first place. You are also required by law to include your postal address with all messages that you send.

You can read the law here:
http://www.ftc.gov/bcp/conline/edcams/spam/business.htm

Building a relationship may take longer than spamming, but the profits will be far greater in the long run.

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Tip #4 — Know That It’s Easier To Sell To A Previous Customer

This tip goes hand-in-hand with the previous tip.  {{{List_Building_101|premium}}}

People are more likely to buy from someone they have bought from in the past, especially if it was a good experience. If you spend all your time chasing new customers, your profits are going to be far less than if you focus on keeping old customers happy and selling to them over and over again.

If you don't have additional products to sell to your customers – send affiliate promotions for complementary products.
 

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It can be very tempting to just leave everything as it is after you’re done setting up different products to promote in your autoresponder series. The truth is that some offers may not convert as well as you thought they would. You need to check your stats and periodically clean things out. Test different offers to make sure the needs of your list members are being met — and that you’re earning as much money as possible.
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That may mean trying different affiliate offers or taking note of your list member’s feedback and creating products based around that. Even though your autoresponder series can be “set and forget,” that’s not always the best case scenario.

Advanced Copywriting Techniques

Now that you thought about the basics of creating autoresponder messages, building relationships, and making money, it’s time to consider advanced copywriting techniques. While you’re not writing full-length sales letters, a lot of the techniques still apply.

Applying these time-proven methods can increase your profits substantially. These are very powerful, so make sure you always use these techniques ethically and responsible.

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This tip summarizes much of what has been discussed in this series. If you always keep in your mind that you should do what is best for your list members, you will see rewards. Your relationship with your list will grow, they will trust you, and they will respect what you have to say.

You will be their “go to expert” who they love to buy from. This, of course, will increase your profits substantially and make your list very lucrative for you. It also just feels better to do what is best for your list members rather than using them as a “cash machine”.

That’s not to say that it’s not a cool thing to be able to send out a simple e-mail and receive great profits and return!

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This step might be difficult to implement depending on how large your list has grown. Still, when somebody joins your list or purchases from you it really helps{{{List_Building_101|premium}}} to send personalized e-mail. This shows that you are there ready to help them in any way you can. You can even hire this portion out, but the results will be well worth the effort. This will greatly cut down on unsubscribes and greatly increase your profits.

If you’re using a service like Aweber – it’s easy to do.

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Hopefully you have been doing well with some of the products you have been pitching to your list members. If you have your own products you want to make sure that you have a backend offering as well. This can be either an upsell or downsell that you offer once they purchase from you. This is a great way to increase your profits from the same customer.

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Just because you have an autoresponder sequence set up does not mean it has to be a one-sided conversation. You can get a lot of valuable information simply by surveying your list members every so often and asking for input.
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Give them some sort of incentive for filling out a survey for you (free report, audio, video, discount coupon, or free service), and you’ll gain access to what they really need and want from your list. This helps build your relationship with your readers because they feel like they are valued and that you really care about them and their needs.

How do you set up a survey?

You can simply have them reply to your e-mail messages, or you can set up a more formal poll or survey. There are many popular options out there, with one of the well known ones being SurveyMonkey.com.

How to Make Money With Your List

Your ultimate goal is to help people, but you also want to increase your bottom line. Learning how to make money with your list is essential — it’s also important that you don’t make mistakes that could cut into your profits.