Archive for 'niche'

List Building 101 Tip #84 — Show People What They Can Expect

Sunday, August 1st, 2010 at 2:17 am  
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Depending on your niche, people may not have signed up for many lists before. If they don’t know what they can expect, you may get spam complaints or people simply will not confirm their address. After they sign up with their name and e-mail address you might want to direct them to a page that outlines what will happen next.
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You can either do a video or screenshots of the confirmation e-mail that will arrive in their inbox. Some people have reported that this has increased their confirmed opt-ins substantially!

If you’d like to see this in action, try signing up for www.PLRSO.com and you’ll see the instructions that come up on the following screen.

List Building 101 Tip #29 — Show Your Readers That You Care

Friday, July 2nd, 2010 at 11:26 pm  
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One thing that should be at the top of your agenda at all times is showing your list members that you care about them. This is especially true in some niches where people are going through a difficult period in their lives. It doesn’t matter which niche you’re in, however, people are more likely to be responsive if they know that you care about their needs, wants, and desires.
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By simply empathizing with them and showing that you know exactly what they are going through, you will appear as more trustworthy. It should be easy for you to do as you are an expert in the topic and you know a lot about the people in your niche. If you’re not quite sure about what they’re going through, you can always visit niche forums and read posts written by people in the niche.

For instance, if your niche is pregnancy fitness, then visit pregnancy message boards and search for “exercise” to see what questions, comments, and concerns your potential readers may have.

List Building 101 Tip #17 — Think About How Often You Should Send Messages

Wednesday, June 2nd, 2010 at 9:01 am  
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At first, you might be nervous about mailing to your list because you’re not sure how many messages you should send and how often. Unfortunately, there is not one correct answer to this question. The answer depends on your niche, the relationship you have with your members, and what kind of information you share.

If your messages offer a lot of value, people will probably want to receive them more often. If your list messages are more focused on making sales, people may expect them (and want them) less often.

Still, the balance is individual, so you should test what is best for you. A good autoresponder will show you the number of people who click on your message when you send it. If the number stays high with more frequent messages, your unsubscribe rate doesn’t increase, and sales tend to remain high, then your list may want to be contacted more frequently.

What some marketers suggest is having one autoresponder message scheduled per week, with perhaps a broadcast message in between if you need to have a special mailing. Yes, at times the messages might land on the same day to certain readers, but that’s no reason to avoid sending broadcast mailings to your follow-up message recipients.

Quick How-To Set Up a WordPress Blog

Monday, December 21st, 2009 at 1:11 pm  
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Lynn Terry, one of the top affiliate marketers that I follow, just wrote up a post on how to set up a WordPress blog. It's solid advice.

Read it and then come back here to read my specific tweaks to her set up.

Here are my specific tweaks:

  1. I use NameCheap for my domain name registrar. I usually find a slightly better price on .com names here than at GoDaddy. I do have some legacy Godaddy-registered domain names, but all my new ones are coming through NameCheap. They also have monthly coupons that give you a little discount (usually about $1 off the current $9.69 price).

    I will say that I've never had problems with either of them.

  2. For web hosting, I use BlueHost. They're very similar to HostGator.
  3. Support is very quick and updating name servers between either GoDaddy or NameCheap and BlueHost is extremely quick (minutes not hours). Again, I've never had a problem with these folks.
  4. For installing WP, I used to use Fantastico, until I tried SimpleScripts. It's a part of my cPanel on BlueHost. I'm not sure if HostGator uses SimpleScripts, but if they do, I highly recommend them.
  5. I have used many themes over my blogging lifetime and I have to say that I really like the free Eximius theme. I'm not using it here (I'm using FlexSqueeze, which is totally awesome but not free). Eximius works out of the box and hasn't presented any issues thus far with any of the plugins I use.
  6. Keyword research is the most important thing you can do when building a brand, site, and especially a niche site. Check out Market Samurai. It totally rocks.
  7. WP customization. The most important thing I do here is install some really effective plugins, the most important of which is Jeff Johnson's Traffic Getting SEO PluginTM 2.0 – Free Version. You will have to sign up to his mailing list to get the plugin, but I highly suggest you do it; besides, Jeff is a traffic and SEO master. You'll love his how-to videos.

    Jeff's plugin actually incorporates quite a few plugins (it's kind of like a meta-plugin) and then tweaks them to perform optimally together.

That's about it! Now, get out and do it!!!

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