Archive for 'List Building'

List Building 101 Tip #73 — Advertise in Magazines

Tuesday, August 3rd, 2010 at 2:28 pm  
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Many people are surprised to find how inexpensive it is to advertise in targeted magazines. {{{List_Building_101|premium}}}You can often pay a lot less than the advertised price in the magazine. All you need to do is ask the ad team what kind of special deal they can give you.

It’s often easiest to find smaller magazines that have a very targeted audience. Write your ad copy to explain that you’re giving something away for free, or talk about a special promotion you’re having. Once again, it doesn’t matter whether you focus your energies online or off-line, this strategy can work for you.

List Building 101 Tip #72 — Visit Tradeshows

Tuesday, August 3rd, 2010 at 1:21 pm  
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The chances are good that there are tradeshows related to your niche in your area. If you go to these you can find people who would be interested in joining your list. People are more likely to trust a face-to-face interaction than an online one. These contacts can turn into lifetime customers for you.
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In fact, this tip works well whether you have physical products or you focus your energies strictly online.

List Building 101 Tip #71 — Include Opt-In Forms with Shipments

Tuesday, August 3rd, 2010 at 12:37 pm  
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As you ship packages you should include a postcard or form that makes it easy for your customers to join your list. They can send this form back to you, and you can enter their e-mail address manually. Another option is to explain the advantages of being on your list and direct them to a website where they can go sign up themselves.
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This is a great strategy because you know that the people who are receiving a shipment are proven customers. That means there are a lot more likely to be responsive.

Of course a better alternative would be to invest in a shopping cart that has an autoresponder built in. That way your customers can automatically be added to your email lists.

List Building 101 Tip #70 — Write Guest Posts

Tuesday, August 3rd, 2010 at 12:02 pm  
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Writing guest posts on other people’s blogs or websites that are already established will showcase your own credibility. Browse around on Google for the top authority websites in your niche, and present an offer to the website owner to write an article for them.
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Many blog owners would love the chance to take a break, and many readers enjoy reading guest posts. Make sure you provide high quality content, and you’ll get a lot more visitors to your own website with the link you’ll be allowed to put there. This will increase your exposure with people who are regular readers of the other website — your hope is that they want to bookmark your website as well and join your list.

Off-line Promotion

If you sell physical products or have a storefront, this section is definitely for you. Even if you consider your business to be strictly online, there are a few golden nuggets here that you’ll want to pay close attention to.

Off-line promotion is something that many online marketers forget about and neglect. The truth is that there are many people out there who would enjoy being on your list, and who will be very responsive to doing so. However, if you never take the time to reach them — you won’t!

List Building 101 Tip #69 — Submit Videos

Tuesday, August 3rd, 2010 at 11:06 am  
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Yet another great way to get traffic to your opt-in page and your website is to submit videos to sites like YouTube. There are many people who browse for videos on a variety of different topics. The description area of your video can contain a link back to your website. If your video is compelling enough, people will likely click over to visit.
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One thing that many people forget to do is put a call to action at the end of the video. This is a great way to increase responses to get people to visit your website. You can even make it clear that there is something available for free if they do visit.

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