Archive for 'List Building'

List Building 101 Tip #83 — Try Including Video

Wednesday, August 4th, 2010 at 12:48 am  
Leave your comment

This content is fully accessible by:

Sometimes you might be able to get your message across more clearly if you include video rather than audio. You can buy an inexpensive camcorder to record yourself, use your WebCam, or create a screencapture video with free software. This type of personalized message also shows people who they are dealing with, which can definitely increase conversions!
{{{List_Building_101|premium}}}
In fact, you can kind of “kill two birds with one stone” by uploading the video to YouTube as well. That way you will get views on YouTube, and it will help increase conversions on your own website as well.

List Building 101 Tip #82 — Include audio

Tuesday, August 3rd, 2010 at 11:49 pm  
Leave your comment

This content is fully accessible by:

Have you considered adding an audio message to your squeeze page?

Adding an audio message to your squeeze page allows you to add another level of personality and trust. Not everyone who visits your page will listen to your audio, but those who enjoy audio will certainly be more inclined to sign up as a result.
{{{List_Building_101|premium}}}
You don’t have to make your audio intrusive. In fact, you can simply include a very small area where it’s obvious that audio is available if people want.

You may not want to have the audio play automatically, because some people may be startled. Others may open your website in a place where they are not able to listen to it at that point in time – like at work.

Obviously it wouldn’t help your conversion rate to have people clicking away from your site before the boss catches them!

List Building 101 Tip #81 — Use a Picture of Yourself

Tuesday, August 3rd, 2010 at 10:38 pm  
Leave your comment

This content is fully accessible by:

If you want to increase conversions make sure that people know who you are so they can trust you. A great way to do this is to include a picture of yourself. {{{List_Building_101|premium}}}It doesn’t matter whether you’re camera shy or not, having a picture can increase the number of people who sign up. People want to know who they are giving their e-mail address to.

Make sure you look professional in your photograph so that you come across as an expert that people can trust. This is also a huge part of branding yourself, which is a great thing for long-term profits.

A smile wouldn’t hurt, either.

List Building 101 Tip #80 — Make People Feel Safe

Tuesday, August 3rd, 2010 at 9:38 pm  
Leave your comment

This content is fully accessible by:

People will not sign up for your list if they don’t feel safe. There are scam artists all over the net, and many of these people you are targeting have been burned before. {{{List_Building_101|premium}}}Make sure you include some text that guarantees that you will not sell or rent their e-mail list, and that the information is absolutely secure.

Adding a privacy policy is also standard operating procedure and highly recommended.

List Building 101 Tip #79 — Tell People What to Do

Tuesday, August 3rd, 2010 at 8:53 pm  
Leave your comment

This content is fully accessible by:

Having a call to action will increase your conversion rate. You’ll want to test to find the right call to action. Simply saying {{{List_Building_101|premium}}}”sign up for my list,” might work… but it’s probably not be the best way to phrase things to increase your sign up rate.

Instead, you should encourage people to sign up for your list because of the benefits they will receive.

 Page 3 of 22 « 1  2  3  4  5 » ...  Last »