Archive for 'List Building'

List Building 101 Tip #7

Thursday, August 5th, 2010 at 9:24 pm  
Leave your comment

This content is fully accessible by:

Tip #7 — Don’t Spam People!

It can seem awfully enticing that all you need to to make money is send an e-mail. This leads certain people to the dark side. Of course I'm talking about spamming. Even if their intentions started off good, spamming is highly tempting, and the laws can be confusing.{{{List_Building_101|premium}}}

Spam is when you send unsolicited e-mails to people, and is actually against the law to do. The spam law states that you must make sure that you make it easy for people to unsubscribe from your list (a link at the bottom of the message is best) and that they have subscribed in the first place. You are also required by law to include your postal address with all messages that you send.

You can read the law here:
http://www.ftc.gov/bcp/conline/edcams/spam/business.htm

Building a relationship may take longer than spamming, but the profits will be far greater in the long run.

 

List Building 101 Tip #6

Thursday, August 5th, 2010 at 9:22 pm  
Leave your comment

This content is fully accessible by:

Tip #6 — Don’t Buy Leads

If you're just getting started online, buying leads can be very tempting. Don't get lured, though, into the seemingly easy strategy of buying leads. While this can work to a certain point, it is not going to give you the responsive list that you want. {{{List_Building_101|premium}}}

When you buy leads, the people who you get on your list have likely never heard of you and most of them probably don’t want to hear from you.

On the other hand, when you build your own list from scratch, you’re talking to people who are warmed up to you already and who are a lot more likely to buy.

Buying leads, for the most part, is a waste of money.
 

List Building 101 Tip #5

Thursday, August 5th, 2010 at 9:19 pm  
Leave your comment

This content is fully accessible by:

Tip #5 — Use List Building To Grow Your Income

There are so many different ways that having a list can add to your bottom line. We've already discussed that previous customers are more likely to buy from you, but that’s not where it stops. {{{List_Building_101|premium}}}

When you have a list, you can get people to look at your special offers and new products whenever you'd like. All it takes is a simple e-mail and you can literally pull in cash on demand.
 

List Building 101 Tip #4

Thursday, August 5th, 2010 at 9:10 pm  
Leave your comment

This content is fully accessible by:

Tip #4 — Know That It’s Easier To Sell To A Previous Customer

This tip goes hand-in-hand with the previous tip.  {{{List_Building_101|premium}}}

People are more likely to buy from someone they have bought from in the past, especially if it was a good experience. If you spend all your time chasing new customers, your profits are going to be far less than if you focus on keeping old customers happy and selling to them over and over again.

If you don't have additional products to sell to your customers – send affiliate promotions for complementary products.
 

List Building 101 Tip #3

Thursday, August 5th, 2010 at 9:07 pm  
Leave your comment

This content is fully accessible by:

Tip #3 — Make A One-Time Customer Into A Lifetime Customer

The difference between the customers who buy from you one time and those who buy from you multiple times is oftentimes the amount of communication they receive after their initial transaction. {{{List_Building_101|premium}}}

Even if your customer had a great experience with you, you are likely to fall to the back of their mind if they don’t hear from you for a while. If they receive follow-up emails from you, it’s an entirely different matter. You'll be on their mind and you will likely create a lifetime customer after you consistently deliver.

I highly recommend that you implement a system of ongoing follow-up notices to your customers. If you don't, you'll be out of sight and out of mind. There are many other businesses out there that are vying for your customer's attention and they'll get the customer that you once had.
 

 Page 2 of 22 « 1  2  3  4  5 » ...  Last »