(I’m on a roll!)

I promise to make this year’s Internet Marketing Muscle Tiny Letter far better (and much more frequent) than before. So let’s get right to it!

Last week, I mentioned 3 emerging and converging trends: Social media, mobile marketing, and search engine optimization and then discussed social media. This week, we’ll do the same with my thoughts on mobile marketing.

If you’re a local business (especially if you’re a “brick and mortar” business–which make NO SENSE here in Earthquake Country, California), you really need to jump on the mobile bandwagon.

Why, you might ask?

Because 1 in 7 searches right now is done on a mobile device (i.e., not a laptop or desktop computer–but a smart phone or tablet).

Read more at the (paid) newsletter.

The first issue was sent out today. It does cost $2 a month, but I think (of course!) that it’s well worth less than one Starbuck’s latte a day (and this is spread over an entire month!)…

Here’s an excerpt in case you’re interested –

This first Tiny Letter of the New Year (2012 edition) is an introduction into what I have in store for this little newsletter for the upcoming months. I’ve fully taken on the idea that I should be planning–not for the entire 12 months–but for the next 90 days.

It’s easier to manage, easier to come up with real SMART goals, and it’s easier to correct when things go awry. And they always do, right?

So I’m going to throw out some topics that I think will be important–if not to do something about but to learn what to expect and not get caught with our collective pants down.

Social media will become even more important and take an even bigger chunk of your daily life and business budget. [more for subscribers]

So check it out today — http://tinyletter.com/Internet-Marketing-Muscle

Ryan_Taft presents 3 Tips for Outsourcing Your Facebook Marketing posted at Catalyst Marketers, saying, “Successful Facebook marketing takes time. Sometimes business owners don’t have enough time to use Facebook effectively for their business. With that said, before outsourcing your Facebook marketing to a social media marketing agency, follow these three tips.”

DebB presents Get Search Engine Traffic For Qualified Leads posted at How To Build A Website Quick, saying, “The time it takes to learn how and to write to both people and search engines is well spent.”

Jon Rhodes presents Methods To Sell Affiliate Products posted at Affiliate Help!, saying, “Here are some of the most popular methods to sell affiliate products online.”

Jack Lango presents Cheap SEO For Online Promotion posted at Got Business Cards, saying, “Cheap search engine optimization can help drive traffic to your site without spending your complete advertising budget.”

Charles Chua C K presents Are you Getting Trust and Authority on the Net? posted at All About Living with Life.

Kyle Taylor presents Get Paid $100 to Name a Company posted at The Penny Hoarder.

Anna Farmery presents Have you the right marketing glue? posted at The Engaging Brand.

BWL presents BufferApp: Twitter Marketing Tool posted at Blogging Your Passion, saying, “I was recently introduced to a new Twitter marketing tool called BufferApp. It is hands down the simplest Twitter tool I have come across to date. Here is a little bit of what it can do for you…”

That concludes this edition. Submit your blog article to the next edition of internet marketing muscle using our carnival submission form. Past posts and future hosts can be found on our blog carnival index page.

In all the years I have been doing web development, SEO, and internet marketing, the thought never occurred to me until now. More than anything, I am an

Internet Marketing Coach

I impart a lot of knowledge and wisdom to my clients, customers, peers, and the general public. I teach people how to do stuff online, all the way from the technical things to marketing. For that, I am now officially proclaiming that I am an internet marketing coach.

There, I said it.

Now, what does this mean to you, loyal reader? Nothing, really. There will be no massive changes in the way this site runs. You may not even notice a difference.

But I wanted to point out that sometimes, defining who you are or what you do is difficult and often overlooked. I’ve talked about your “15 second elevator speech” before, both here and at my Meetups, so you should know how terribly important it is to succinctly tell people what you’re all about.

This one has been right under my nose. Yours could be, too.

Read more about how to craft your 15-second elevator pitch right here –> Insider Secrets to 15 Second Marketing

I – and about 150 others – attended a two-day seminar in Las Vegas called Practical Profits Live, where we not only got to see awesome presentations from some of the best of the best in internet marketing, but we also got to meet them, talk with them, do deals with them. And…get this…

We got to meet a ton of really cool people in the crowd, some of whom were very successful in their own right. THAT was a HUGE benefit to being there.

(If you want to see the “winner” of the Practical Profits Presentations, scroll to the bottom. Of course, the winner is unofficial, as this is my contest.)

Anyhoo…onto the meat of this…the presentations for Day 2. See all about Practical Profits Live 2011 Day 1 here.

First up was none other than WSO madman, John Rhodes. In “How to Get Money and More Cool Stuff,” John talked about how making very small mental shifts can have tremendous effects on your business. He likened it to 2 runners, both gunning for the finish line 100 yards away.

Both runners were equally talented and prepared–but one runner was on a treadmill. He was going nowhere. The other runner was down the track as soon as the starter’s pistol had fired.

Now, by making a very minor shift, the treadmill runner could make a HUGE difference in his output, simply by taking one little sidestep off the treadmill and onto the ground.

See how awesome that is?

John finished up with an acronym: ABS

“Always Be Selling”

Next up was Keith Dougherty. I didn’t know much about Keith up to this point. I had been on a couple webinars he had put on and I think I had even bought one of his WSOs.

Keith is a relatively new success in the internet marketing world. He has come from being a police office (we all know how little they make for putting their lives on the line every day) to a probably 7-figure earner.

In “Product Creation Formula,” Dougherty laid out his template for product creation. It’s very simple:

• Blueprint (mind map)
• Video (Camtasia)
• Audio (strip audio out of Camtasia video)
• eBook (basically a transcription of the video into a pdf)

Simple, right?

He also laid out 4 methodologies for product creation. There is the

1. Instant goodwill model
2. Workshop model (this is KILLER)
3. Quick Stack
4. Big Ticket Mover

I won’t get into the entire thing here (maybe a future post? Tell me in the comments).

Zane Miller, of “Hacking YouTube” fame, told the audience about how being in the “Shark Tank” at the Orlando Practical Profits show changed his life. Truly inspiring, “if I can do it, you can do it” sort of thing.

(Note to self: Don’t be late when you’re a presenter.)

Finally, there was none other than Flock of Seagulls / The Cure combination madman, Brian G. (or was it J.?) Johnson!

Undoubtedly, the best speaker at Practical Profits, by far.

This cat was dynamic, powerful, full of energy, and best yet, really down to earth and helpful.

I immediately got it. Brian and I made a metaphysical connection while he was up on stage (and we confirmed it later–at the bar, where all good business and personal deals are made).

Brian summarized his entire online business thusly:

1. Help
2. Have fun
3. Make money

Without #s 1 and 2, #3 really is kind of sucky. Furthermore, if you take helping people and having fun to heart, making money will naturally follow.

How does he do it?

• Focus
• Drive
• Action

I can’t wait to get this cat’s presentation because he blew through it with so much raw, emotional energy that I got caught up in it and forgot to take notes!

That’s it! Practical Profits Live 2011 in Las Vegas was a great event! If you’re even just a little bit interested in making a go in internet marketing, I highly encourage you to find a way to make it to the next event.

I want to give a very special thanks to Tim Castleman. He made this event–for me–a very special one.

Jack Lango presents Website Video Production Create Visual Content For Your Website posted at Got Business Cards, saying, “Creating quality video to promote your online business and website is vital today. There are several tools that will help in producing great online video.”

Melanie Slaugh presents 10 Internet Sites for Stay at Home Dads posted at Internet Service Providers.

Ted presents Good Customer Service Skills All Customer Facing Staff Need | Authority Articles posted at Authority Articles, saying, “Problem solving, responsiveness to concerns and a willingness to exert energy are important skills for all customer service personnel.”

Linda Bond presents 3 Most Common Affiliate Mistakes | Build Online Businesses Now posted at Build Online Businesses Now, saying, “Learn how to avoid affiliate marketing overload by avoiding these top 3 common mistakes.”

Mitesh Solanki presents Ten Myths About Internet Marketing posted at Internet Marketing Tactics.

malcolm presents The Importance Of Systems Thinking | NonTraditional Success posted at NonTraditional Success, saying, “Start using systems thinking to examine your systems and explore the implications that this kind of thinking can open up in your life.”

Jeff Bode presents Set Up A High Quality Website In 2 Hours Or Less posted at Marketing Online X, saying, “Find out how to set up an entire website quickly and have it looking great even if it’s a specialized website. Using this simple step by step process you’ll be faster than you were before at setting up great websites.”

Tips For Using Videos For Killer Conversion posted at Internet Home Business Opportunities, saying, “Video marketing the powerful tool for online business. People like to see visuals of the product they want to buy. Visual presentation will bring in more conversions.”

Spartak presents What is done only by 1 minute in internet posted at Assorium.

Serene Hitchcock presents Stop Struggling and Start Living! posted at earncasheveryday.

Less Known But Powerful Blog Traffic Generating Tips posted at Internet Home Business Opportunities, saying, “In the end the internet marketing success is shown in the traffic volume. A good website is of no use when there is no traffic. Know the powerful traffic generating tips to reap profits from your site.”

David presents Best HostGator Coupon Code July 2011 posted at Best HostGator Coupon Codes 2011.

Subhash Chand presents Customer Acquisition through Social Media posted at Emanuel Fernandes, saying, “Customer acquisition has always been an important aspect of a whole marketing strategy and this can be done more effectively and efficiently through various social media channels. These channels have really changed the way brands promote their products and services online.”

Tracy Miller presents 40 Revolutionary iPad Apps for Homeowners posted at Insurance Quotes Blog, saying, “Buying and owning a home can be an amazing experience, and a great investment to boot, but that doesn’t mean homeownership is always a walk in the park”

Juliet Jones presents 10 Most Disruptive Computer Viruses in Internet History posted at Business Insurance, saying, “A problem that predates the internet, the first virus was created 40 years ago, setting forth a problem that has grown with our dependence on computers.”

What is Local Search? posted at Local Bend, saying, “Local search is becoming an increasingly important way for businesses to market themselves on the internet.”

Brittney presents Streaming Video You Better Get to Know the VPAA posted at Information Law RSS Feed, saying, “If you operate a website that streams video, chances are you’re not familiar with the Video Privacy and Protection Act of 1988, 18 U.S.C. §2710 (VPPA). Recently there has been a series of lawsuits alleging violations of the VPPA involving how website operators store user programming history. Contact us with additional questions or to request an audit.”

Reactive Websites presents Ready, steady? GO! posted at Reactive Websites.

Melissa Delaney presents Warning: 10 Reasons You Could Get Hooked on WiMax Internet posted at Wireless Internet Reviews.

Elena Frederick presents 12 Step Program for Quitting FaceBook posted at Free Internet.

Kathy Nelson presents 10 Reasons People Hear News FIRST Now from Facebook posted at Broadband Service Providers.

Amanda Radcliffe presents 20 Stunning Homeland Security Infographics posted at Homeland Security Degree, saying, “One interesting way to explain certain aspects of homeland security is through the uses of graphics. Some of these are serious, while other illustrations can be parodies. But in their own ways, they offer an easier way to understand homeland security issues.”

Brian Rakowski presents Can MLM Lead System Pro Really Save Your Business? posted at Regenesis Health and Wellness | Brian Rakowski, saying, “Many of the top online network marketers are touting MLM Lead System Pro as the real solution to building a large organization using the internet, but will it really work for the average marketer?”

Charles Chua C K presents To Blog Is To Give and Receive posted at All About Living with Life.

DebB presents Create SEO Friendly URLS In WordPress posted at How To Build A Website Quick, saying, “Make your WordPress blog URLs more people and SEO friendly. It is simple!”

YFS Magazine presents Top 15 Tips to Boost Business on Facebook posted at YFS Magazine.

Erica Morgan presents 10 Technology Secrets Kids Keep from their Parents posted at Internet Providers.

Stacey Rogers presents Minimalist Internet: 10 Ways to Make Dial-Up Work for You posted at Dial Up Internet.

Melanie Slaugh presents 7 Laws Impacting our Online Privacy posted at Internet Service Providers.

Christine Kane presents 10 Reasons Terrorists Stay Off the Internet posted at Internet Service Providers.

Kathy Nelson presents Top 10 iOS Apps for Social Media Addicts posted at Broadband Service Providers.

Gloria Nilson presents 10 Reasons to Immediately Leave a Website posted at Dial Up.

Brittney presents Seven reminders from the FTC for CAN-SPAM Act Compliance posted at Information Law RSS Feed, saying, “The FTC has put together this handy video outlining seven simple things to remember about complying with the CAN-SPAM Act.”

Charles Chua C K presents 10 Effective Ways to Create a Positive First Impression of your Blog posted at All About Living with Life.

Stella Anokam presents Outsourcing: Strategy To Grow An Online Business Income Fast posted at Free Internet Marketing Tips Simplified |Start Your Own Online Business.

Coleen Torres presents 10 Traditional Newspapers that Successfully Moved Online posted at phonetvinternet.com.

Phil Byrne presents Using Google Alerts For Market Research | Coffee Kicks posted at Coffee Kicks – SEO, Link Building.

Matt Barrington presents Using Video to Promote Your Business Steps to a Great Marketing Video posted at The YouTube View Blog.

Michael Donelly presents “Decorate” your business with the art of delegation. posted at www.anotherway.org, saying, “Read this if: you want to be a successful manager or grow your one-man business into something bigger. Gain: The more you delegate the more time you have for other tasks. Cost: Loss of direct control over tasks.”

Tash Hughes presents Discussing automating social media updates posted at Word Constructions.

Tash Hughes presents Choose links carefully posted at Word Constructions, saying, “Sharing links and information is a great way to build community and show generosity, but be careful what links you choose…”

Juliet Jones presents 10 Old Brands That Managed to Stay Modern posted at Business Insurance, saying, “You might have more in common with your great-grandparents than that receding hairline or cleft chin; some of your favorite brands might have been used by your predecessors, even as early as the Civil War.”

Brittney presents Reputation Management: Dealing with negative online postings posted at Information Law RSS Feed, saying, “Pepper Law Group is one of very few law firms qualified to employ BOTH the legal and technological tools above to help control your positive online reputation. Learn more, or schedule a consultation with one of our lawyers to confidentially discuss your situation in detail.”

kronik seo presents Building Back-links for Targeted Web site Traffic posted at Internet Marketing – Web design, saying, “Building back-links can help get your website indexed faster by search engines as well as increase traffic to your website by improving its rank on search results. Search engines use a number of factors to calculate a website’s rank. Relevancy of content and back-links are the most important factors.”

Steve presents The Basic Points to Keep in Mind When Advertising Your Website posted at ISMagazine.com, saying, “There are an estimated 312 million websites on the web today and this number is forever growing. So how can you make sure yours is different?”

Amber presents 3 Habits of the Effective People posted at Captured Technology, saying, “One person can achieve a lot by himself, but this cannot be compared to the things that more people can achieve if they work together and trust each other completely.”

Anna Farmery presents Show 344 – How Our Eyes View Web Pages posted at The Engaging Brand.

Mitchell presents Finding Dedicated Servers on a Budget posted at VistaPrint – 250 Free Business Cards, saying, “Having a website that is highly available, within budget and not located on a server with bad neighbors is one of the best way to get traffic from the search engines.”

Mitchell presents Things to Avoid when Getting Dedicated Server Hosting posted at VistaPrint – 250 Free Business Cards, saying, “Selecting a dedicated server company that allows for more than one domain on a server will provide the needed flexibility to expand in the future.”

Paul Piotrowski presents Starting an Ecommerce Website in 2011 posted at Paulymath.com.

BWL presents How Do Bloggers Make Money? posted at Blogging Your Passion, saying, “This post takes a look at some of the various ways that bloggers can make money from their blogs…”

That concludes this edition. Submit your blog article to the next edition of internet marketing muscle using our carnival submission form. Past posts and future hosts can be found on our blog carnival index page.

NOTE that this is a paid newsletter accessible here — Internet Marketing Muscle Newsletter powered by Tiny Letter. It's $2 a month.

Here's an excerpt:

How to Tell if a Niche is Profitable

Sometimes a marketer finds niches that seem to have very few other marketers actively working in the niche. And the first thing the market sees is dollar signs, as he believes he found an “untapped” or “unexploited” niche.

Maybe you’ll have the same experience and the same thoughts.

To read more, you have to subscribe.

Go here for the skinny.

Internet Marketing Muscle Newsletter

Shortly, I will publish two new pages here that give more details.

But here's the gist of them:

East Bay Internet Marketing for Businesses — primarily it's about SEO. We cover topics like on-page and off-page SEO, WordPress, meta, Google Places, local search in general, and other search engine optimization strategies and tactics.

Normally, we conduct the Meetup on the first Monday of every month (as I write this, we are in the middle of two exceptions, but we're back on track for August) at 5:30pm at the Pyramid Ale House in Walnut Creek, CA.

Webify Business Club Tri-Valley — this one is based on the book "Webify Your Business" and it runs through over 50 topics that you can take back to the office with you and implement right away. Conducted every Friday, we meet at Shari's in Livermore, CA at 7am.

I've been remiss in telling you about these very special Meetups. They're special because each group has like-minded professionals with keen experience in their respective fields. Some of our members are extremely skilled when it comes to internet marketing, too. They bring unique insights and background to every discussion.

Every discussion, by the way, is jam-packed with passion, information, and perspective. We have some lively debates!

I encourage you to join the Meetups, even if you cannot attend in person. We try to share as much as we can with our online members, but obviously you derive far more benefit from attending in person.