Archive for 'email marketing'

List Building 101 Tip #80 — Make People Feel Safe

Tuesday, August 3rd, 2010 at 9:38 pm  
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People will not sign up for your list if they don’t feel safe. There are scam artists all over the net, and many of these people you are targeting have been burned before. {{{List_Building_101|premium}}}Make sure you include some text that guarantees that you will not sell or rent their e-mail list, and that the information is absolutely secure.

Adding a privacy policy is also standard operating procedure and highly recommended.

List Building 101 Tip #79 — Tell People What to Do

Tuesday, August 3rd, 2010 at 8:53 pm  
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Having a call to action will increase your conversion rate. You’ll want to test to find the right call to action. Simply saying {{{List_Building_101|premium}}}”sign up for my list,” might work… but it’s probably not be the best way to phrase things to increase your sign up rate.

Instead, you should encourage people to sign up for your list because of the benefits they will receive.

List Building 101 Tip #78 — Focus on the Benefits

Tuesday, August 3rd, 2010 at 7:34 pm  
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It can’t be said enough that if you want to increase your conversions you need to focus on the benefits of your offer. It’s not enough to tell people that your course will help them, you need to concentrate on their emotions and dig deep into what the benefits are. Too many marketers focus on the features, which are wonderful but don’t really have those emotional hot points.
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The old copyrighting adage is that people don’t want to buy the drill, they want to buy the holes. You need to be selling the holes, instead of the drill. Or another way to look at it is that people don’t want to buy the rake – they just want the nice yard. ;)

List Building 101 Tip #77 — Stand Apart From the Crowd

Tuesday, August 3rd, 2010 at 6:32 pm  
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As was mentioned in the last step, there are many other marketers vying for people’s attention. If you want to get as many opt-ins as possible, make sure that you are standing out from the crowd.
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Doing something different and creating a different offer than everyone else has will increase people’s interest and increase your conversions. If your offer is boring and just like everyone else’s, you’ll have a more difficult time enticing people to sign up.

List Building 101 Tip #76 — Offer Opt-In Incentives

Tuesday, August 3rd, 2010 at 5:29 pm  
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You can definitely increase your conversions if you offer the right incentives for people to sign up. {{{List_Building_101|premium}}}This might be in the form of discounts, e-books, sneak previews, or an e-course. You want to make the incentive to sign up so good that they don’t mind handing over their e-mail address at all. Many people are wary of giving people their email address, so they have to be really enticed to do so.

You also have to keep in mind that there are other marketers who are trying to get people to opt-in to their own list. Making the best offer you can will help increase your conversions and put you ahead of the others.

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