Archive for 'email marketing'

List Building 101 Tip #4

Thursday, August 5th, 2010 at 9:10 pm  
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Tip #4 — Know That It’s Easier To Sell To A Previous Customer

This tip goes hand-in-hand with the previous tip.  {{{List_Building_101|premium}}}

People are more likely to buy from someone they have bought from in the past, especially if it was a good experience. If you spend all your time chasing new customers, your profits are going to be far less than if you focus on keeping old customers happy and selling to them over and over again.

If you don't have additional products to sell to your customers – send affiliate promotions for complementary products.
 

List Building 101 Tip #3

Thursday, August 5th, 2010 at 9:07 pm  
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Tip #3 — Make A One-Time Customer Into A Lifetime Customer

The difference between the customers who buy from you one time and those who buy from you multiple times is oftentimes the amount of communication they receive after their initial transaction. {{{List_Building_101|premium}}}

Even if your customer had a great experience with you, you are likely to fall to the back of their mind if they don’t hear from you for a while. If they receive follow-up emails from you, it’s an entirely different matter. You'll be on their mind and you will likely create a lifetime customer after you consistently deliver.

I highly recommend that you implement a system of ongoing follow-up notices to your customers. If you don't, you'll be out of sight and out of mind. There are many other businesses out there that are vying for your customer's attention and they'll get the customer that you once had.
 

List Building 101 Tip #83 — Try Including Video

Wednesday, August 4th, 2010 at 12:48 am  
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Sometimes you might be able to get your message across more clearly if you include video rather than audio. You can buy an inexpensive camcorder to record yourself, use your WebCam, or create a screencapture video with free software. This type of personalized message also shows people who they are dealing with, which can definitely increase conversions!
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In fact, you can kind of “kill two birds with one stone” by uploading the video to YouTube as well. That way you will get views on YouTube, and it will help increase conversions on your own website as well.

List Building 101 Tip #82 — Include audio

Tuesday, August 3rd, 2010 at 11:49 pm  
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Have you considered adding an audio message to your squeeze page?

Adding an audio message to your squeeze page allows you to add another level of personality and trust. Not everyone who visits your page will listen to your audio, but those who enjoy audio will certainly be more inclined to sign up as a result.
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You don’t have to make your audio intrusive. In fact, you can simply include a very small area where it’s obvious that audio is available if people want.

You may not want to have the audio play automatically, because some people may be startled. Others may open your website in a place where they are not able to listen to it at that point in time – like at work.

Obviously it wouldn’t help your conversion rate to have people clicking away from your site before the boss catches them!

List Building 101 Tip #81 — Use a Picture of Yourself

Tuesday, August 3rd, 2010 at 10:38 pm  
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If you want to increase conversions make sure that people know who you are so they can trust you. A great way to do this is to include a picture of yourself. {{{List_Building_101|premium}}}It doesn’t matter whether you’re camera shy or not, having a picture can increase the number of people who sign up. People want to know who they are giving their e-mail address to.

Make sure you look professional in your photograph so that you come across as an expert that people can trust. This is also a huge part of branding yourself, which is a great thing for long-term profits.

A smile wouldn’t hurt, either.

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