Archive for 'email marketing'

List Building 101 Tip #9

Thursday, August 5th, 2010 at 9:28 pm  
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Tip #9 — Build  a Relationship First, Think Of Money Later

We'll dig into this tip in a lot more detail later on, but it’s important to understand it right now as well. You need to focus on the relationship building part of your list first, and think about the monetary aspect later. {{{List_Building_101|premium}}}

Sure, you want to make money, but if all you do is hit up your list for money, you’re going to get a lot of unsubscribes and make some people angry. The chances are good that they signed up for your list in order to get something out of it. Whether it was an e-course, a free e-book, information, coupons, notices, an audio, or something else, they expect to receive a lot of value for being a part of your e-mail list.

If you'd like some free brandable items that you can give away, check out www.BrandableStuff.com/tools  – you can enter your affiliate link into these items and make money from the sales that result.

If you provide this relationship first, the money will come.
 

List Building 101 Tip #8

Thursday, August 5th, 2010 at 9:25 pm  
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Tip #8 — Don’t Put Off Building a List

Many people think that they can put off building a list until they are more “established” or until [enter your excuse reason here]. This is a mistake. {{{List_Building_101|premium}}}Even if your traffic is low and you're brand new to online business, you need to build those relationships from the very start.

If you ask established Internet entrepreneurs what their biggest regret is, many of them will tell you their regret is that they did not build a list sooner. It doesn’t matter what your online business is – selling ebooks, offering a service, affiliate marketing, creating adsense sites, ecommerce, blogging, or direct selling – you need to build a list.
 

List Building 101 Tip #7

Thursday, August 5th, 2010 at 9:24 pm  
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Tip #7 — Don’t Spam People!

It can seem awfully enticing that all you need to to make money is send an e-mail. This leads certain people to the dark side. Of course I'm talking about spamming. Even if their intentions started off good, spamming is highly tempting, and the laws can be confusing.{{{List_Building_101|premium}}}

Spam is when you send unsolicited e-mails to people, and is actually against the law to do. The spam law states that you must make sure that you make it easy for people to unsubscribe from your list (a link at the bottom of the message is best) and that they have subscribed in the first place. You are also required by law to include your postal address with all messages that you send.

You can read the law here:
http://www.ftc.gov/bcp/conline/edcams/spam/business.htm

Building a relationship may take longer than spamming, but the profits will be far greater in the long run.

 

List Building 101 Tip #6

Thursday, August 5th, 2010 at 9:22 pm  
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Tip #6 — Don’t Buy Leads

If you're just getting started online, buying leads can be very tempting. Don't get lured, though, into the seemingly easy strategy of buying leads. While this can work to a certain point, it is not going to give you the responsive list that you want. {{{List_Building_101|premium}}}

When you buy leads, the people who you get on your list have likely never heard of you and most of them probably don’t want to hear from you.

On the other hand, when you build your own list from scratch, you’re talking to people who are warmed up to you already and who are a lot more likely to buy.

Buying leads, for the most part, is a waste of money.
 

List Building 101 Tip #5

Thursday, August 5th, 2010 at 9:19 pm  
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Tip #5 — Use List Building To Grow Your Income

There are so many different ways that having a list can add to your bottom line. We've already discussed that previous customers are more likely to buy from you, but that’s not where it stops. {{{List_Building_101|premium}}}

When you have a list, you can get people to look at your special offers and new products whenever you'd like. All it takes is a simple e-mail and you can literally pull in cash on demand.
 

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