(For those of you who don't meet the above requirements, I'm sure we can work something out. Email me and we can discuss.)

Email marketing is one of the best forms of keeping in touch with your customers and prospects yet it is so easily misunderstood, feared, and/or done so horribly wrong.

I'd like to change that.

Let's start off by starting off right.

And by that I mean, let me show you how to set up your very first email campaign. If you've already set up and run email campaigns, this lesson may not be for you.

However, you might learn something, too!

Here's how this is going to work:

1. You need to be serious about this. I will be taking 30 minutes of my time and sharing it with you to show you how to set up a campaign, step by step.
2. I require 30 minutes of your time. This is a mutual thing. That's why #1 is so important.
3. Fill out the form below.
4. You will get an email asking you to confirm. Please do that.
5. You will get another email telling you what to do next. Please read that carefully and follow the instructions. Failure to follow those instructions will result in us never making a connection. You must sign up for a new email autoresponder account. It's free.
6. We will set up an appointment and I'll come to your place of business for the lesson.

If you're outside the Tri-Valley, we will either meet somewhere in between or in an online meeting.

Here's the form:

Here are four. With these four free reports, you can shorten your success curve. Guaranteed.

1. Email Genius
   
2. USP Myth
   
3. Time Management
   
4. Squeeze Page Stupidity
   

Pass them up at your peril.

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One thing you might want to test is including testimonials on your squeeze page. While many marketers use testimonials on their sales pages, {{{List_Building_101|premium}}}very few use them on the opt-in pages themselves. Remember — social proof is a very important aspect of making sales. Social proof can also show people that it is very helpful to be a member of your e-mail list. They are likely to feel more comfortable seeing someone that is “like them.”

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Tip #10 — Be Consistent

There are many business owners who build a list and then don’t do anything with it. {{{List_Building_101|premium}}}They allow their leads to get neglected. All this does is cause your list members to forget they’ve joined your list in the first place, and it causes you to lose potential income.

When you do decide to send a mailing to your neglected lists, a much higher number of people will choose not to open your e-mails, mark your emails as spam, and unsubscribe. You don’t need to e-mail them every day (that’s actually a bad idea) but consistent effort is what will build the results you're looking for.
 

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Tip #9 — Build  a Relationship First, Think Of Money Later

We'll dig into this tip in a lot more detail later on, but it’s important to understand it right now as well. You need to focus on the relationship building part of your list first, and think about the monetary aspect later. {{{List_Building_101|premium}}}

Sure, you want to make money, but if all you do is hit up your list for money, you’re going to get a lot of unsubscribes and make some people angry. The chances are good that they signed up for your list in order to get something out of it. Whether it was an e-course, a free e-book, information, coupons, notices, an audio, or something else, they expect to receive a lot of value for being a part of your e-mail list.

If you'd like some free brandable items that you can give away, check out www.BrandableStuff.com/tools  – you can enter your affiliate link into these items and make money from the sales that result.

If you provide this relationship first, the money will come.
 

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Tip #8 — Don’t Put Off Building a List

Many people think that they can put off building a list until they are more “established” or until [enter your excuse reason here]. This is a mistake. {{{List_Building_101|premium}}}Even if your traffic is low and you're brand new to online business, you need to build those relationships from the very start.

If you ask established Internet entrepreneurs what their biggest regret is, many of them will tell you their regret is that they did not build a list sooner. It doesn’t matter what your online business is – selling ebooks, offering a service, affiliate marketing, creating adsense sites, ecommerce, blogging, or direct selling – you need to build a list.
 

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Tip #7 — Don’t Spam People!

It can seem awfully enticing that all you need to to make money is send an e-mail. This leads certain people to the dark side. Of course I'm talking about spamming. Even if their intentions started off good, spamming is highly tempting, and the laws can be confusing.{{{List_Building_101|premium}}}

Spam is when you send unsolicited e-mails to people, and is actually against the law to do. The spam law states that you must make sure that you make it easy for people to unsubscribe from your list (a link at the bottom of the message is best) and that they have subscribed in the first place. You are also required by law to include your postal address with all messages that you send.

You can read the law here:
http://www.ftc.gov/bcp/conline/edcams/spam/business.htm

Building a relationship may take longer than spamming, but the profits will be far greater in the long run.

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Tip #6 — Don’t Buy Leads

If you're just getting started online, buying leads can be very tempting. Don't get lured, though, into the seemingly easy strategy of buying leads. While this can work to a certain point, it is not going to give you the responsive list that you want. {{{List_Building_101|premium}}}

When you buy leads, the people who you get on your list have likely never heard of you and most of them probably don’t want to hear from you.

On the other hand, when you build your own list from scratch, you’re talking to people who are warmed up to you already and who are a lot more likely to buy.

Buying leads, for the most part, is a waste of money.
 

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Tip #5 — Use List Building To Grow Your Income

There are so many different ways that having a list can add to your bottom line. We've already discussed that previous customers are more likely to buy from you, but that’s not where it stops. {{{List_Building_101|premium}}}

When you have a list, you can get people to look at your special offers and new products whenever you'd like. All it takes is a simple e-mail and you can literally pull in cash on demand.