Archive for 'email list'

List Building 101 Tip #58 — Create a Blog

Tuesday, August 3rd, 2010 at 12:09 am  
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Creating a blog can be another effective way to get search engine traffic.

That is because blogs contain RSS feeds that the search engines absolutely love. If you update your blog consistently, you’ll have a lot more content that can help you rank in the search engines.
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People also love to follow blogs, and will bookmark your blog as well as subscribe to your RSS feed (if they like what you have to offer!). This gives them repeated exposure to you and to your expertise. Sooner or later, they will hopefully be compelled to sign up to your list. Your blog is yet another place to put your opt-in form.

List Building 101 Tip #57 — Pay For PPC Traffic

Monday, August 2nd, 2010 at 11:00 pm  
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While we all want to rank at the top of the search engines, it often takes a while.

But, there is a way that you can zoom your site to the top of the search engines in minutes. The trick is to invest money into Pay Per Click traffic. You simply bid on keywords, create a small ad, and send people to your squeeze page.
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Your ad copy should be compelling, and give people a reason to visit. You might even spell out that you’re giving something away for free. Then, all people have to do is sign up for your list to get their free item. It is then up to your autoresponder messages to take over, build a relationship and help you make sales.

Of course, pay per click, like any advertising should be tested before spending too much money to ensure that you’re getting a good return.

List Building 101 Tip #56 — Search Engine Optimize Your Website

Monday, August 2nd, 2010 at 10:09 pm  
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One of the best ways to get traffic is to search engine optimize your website. When people want to find something, they generally go to the search engines to find relevant websites. If your website is at the top of the search engines for certain keywords, you’ll be able to get a lot of targeted traffic and help your list grow in the process.
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There are many different aspects to search engine optimization that you need to pay attention to. The first thing to do is research keywords that are related to your niche. It is ideal if these keywords are highly searched and have low competition in the search engine results.

Then, create content based around these keywords that will help you rank more highly in the search engines. You should also work on getting backlinks to your website, to boost your credibility in the eyes of the search engines. Backlinks are nothing more than getting OTHER websites to link to yours, preferably ones that are established, quality websites.

List Building 101 Tip #55 — Encourage List Members to Send The Link to Their Friends

Monday, August 2nd, 2010 at 9:12 pm  
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Usually your list members will have friends that have similar interests. So, why not encourage your readers to send the link to your opt-in form to their friends? You might give them some kind of incentive to do so, as this can dramatically increase the response.
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This is another example of social proof at work. Because the recipient is getting a recommendation from their friend, you’ll be a lot more likely to get the sign up.

You can simply put some text in your messages that encourages them to pass your newsletter or opt-in address along. There are even website scripts out there, such as the “tell a friend” script that will allow them to easily enter their friend’s e-mail address on the spot.

List Building 101 Tip #54 — Use Article Marketing

Monday, August 2nd, 2010 at 7:57 pm  
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Another excellent way to promote your website and get more people to your website (and therefore onto your mailing list) is to write articles and submit them to article directories.
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In case the idea of article marketing is new to you, it works like this.

1. You write an article.
2. You publish it at an article directory and give others permission to use it.
3. Website owners go to the article directory, grab your article & publish it on their websites, blogs, or in their ezines.
4. Every time they publish your article, they must include your author resource bio (similar to your advertisement) along with it.

Your article should contain valuable information, but not so much that people feel like they’ve gotten everything they can out of the topic. If you leave out some key information in end, they will be more inclined to visit your website to get that information and sign-up for your list.

Here’s the place to submit your articles, if you’re busy and only have time to submit to one directory: EzineArticles.com

If you’d also like to submit to other directories, there are a few services that will help you with this.

The one that I prefer is the credit system at Isnare.com.

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