Archive for 'autoresponder'

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As your list grows, you will want to split test your messages. You might find that the way you set things up in the beginning was not the optimal way. We all want to improve our results and split testing makes that achievable. By tweaking a few things here and there you can increase your open rate and the desired responses your list makes.

If you have a good autoresponder company, the chances are good that they will provide you with the information and tools you need to split test.

Companies like Aweber will automatically send half of your list one message and the other half a different message. They will then track the results so you can compare them and make changes.

How to Set Up an Autoresponder

One of the first things you’ll want to do if you’re serious about successfully running (i.e., earning a ton of money online) an online business is to begin using an autoresponder service or program. They come in two basic flavors: Hosted and Install-yourself.

A hosted solution, like from AWeber, has all of the functionality built-in on their own systems. They install, configure, upgrade, and maintain the software and databases that you use when you create an account.

An “install yourself” solution is just what it sounds like: YOU install, configure, upgrade, and maintain software and databases on your own system. It’s cheaper in the short-run because you can do all this, but in the long-run, it can become an onerous burden.

I wholeheartedly endorse AWeber, but there are a ton of other services out there that are similar (just break open a google search and find dozens).

For a really quick primer on how to set up an autoresponder that is serviced by somebody else (a hosted solution), pick up a copy of this report, called How to Set Up Your Autoresponder.

In future posts, I’ll show you how it’s done. You’ll just get the information a little at a time, not all at once. The choice is yours.

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